Epic Games releases "Nineteen Eighty-Fortnite" ad

#1

Post by pizza » Thu, Aug 13, 2020, 8:16 PM UTC

Epic Games releases "Nineteen Eighty-Fortnite" ad
youtube.com

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#2

Post by eindiran » Thu, Aug 13, 2020, 8:32 PM UTC

In case you haven't seen it (like I hadn't), this ad is a parody of the 1984 Apple Macintosh ad: https://www.youtube.com/watch?v=VtvjbmoDx-I

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#3

Post by _qwfv » Thu, Aug 13, 2020, 8:35 PM UTC

Who watches this ad and doesn't immediately realize how ridiculous it is? Epic is a multi-billion dollar company taking pot shots at another multi-billion dollar company.

Are people so easily swayed to their particular favorite capitalists? Have we really not moved on from "Sega does what Nintendon't"?

Edit: To be clear, I'm not supporting Apple here. I just think this particular ad is a wild shot to take. I know it's a reference to the original Apple ad, I just think it's completely overdone.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#4

Post by bhaak » Thu, Aug 13, 2020, 8:36 PM UTC

This reality is crazy. Every year we're thinking it can't get more surreal.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#5

Post by Miner49er » Thu, Aug 13, 2020, 8:37 PM UTC

_qwfv wrote: post #3

Who watches this ad and doesn't immediately realize how ridiculous it is? Epic is a multi-billion dollar company taking pot shots at another multi-billion dollar company. Are people so easily swayed to their particular favorite capitalists? Have we really not moved on from "Sega does what Nintendon't"? Edit: To be clear, I'm not supporting Apple here. I just think this particular ad is a wild shot to take. I know it'…

It is a ridiculous comparison, but it also was when Apple did it it in 1984: https://www.youtube.com/watch?v=VtvjbmoDx-I

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#6

Post by davidg109 » Thu, Aug 13, 2020, 8:38 PM UTC

Move over Netflix, this Apple vs Epic is the shit worth watching. Your move Apple.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#7

Post by arduinomancer » Thu, Aug 13, 2020, 8:39 PM UTC

The whole strategy here feels pretty unprecedented.

Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign.

> Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeFortnite

Can't imagine being in the room of Apple's PR team reacting to this.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#8

Post by dgritsko » Thu, Aug 13, 2020, 8:40 PM UTC

As someone who neither uses the App Store nor plays Fortnite, this is fascinating to watch unfold.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#9

Post by tibbydudeza » Thu, Aug 13, 2020, 8:41 PM UTC

It is Zoomers vs Boomers.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#10

Post by chillacy » Thu, Aug 13, 2020, 8:43 PM UTC

arduinomancer wrote: post #7

The whole strategy here feels pretty unprecedented. Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign. > Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeF…

The video also uses the word "monopoly", which plays right into the current anti-trust sentiment. Now's the best time to pull something like this. If I had to guess, Fortnite players probably drive a lot of demand for iPod Touch.