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Epic Games releases "Nineteen Eighty-Fortnite" ad

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Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#23

Post by detaro »

cloudking wrote: post #13

Apple is providing the platform that enables Epic to distribute their game for FREE to a billion+ users. Why shouldn't they take a cut from the in-app purchase monetization? It costs Apple server hosting, bandwidth, engineering to provide this service. Providing an alternative payment method at a discount is not the answer here, obviously players will choose the cheaper option. If Epic wants more money, maybe they sh…

> If Epic wants more money, maybe they should negotiate a smaller cut.

You are currently watching them attempt to do that, after previous, less extreme, attempts have failed.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#25

Post by user5994461 »

_qwfv wrote: post #11
arduinomancer wrote: post #7

The whole strategy here feels pretty unprecedented. Usually these kind of lawsuits happen in the background but Epic seems to be going full force with making it a public campaign. > Apple is blocking your ability to get the latest Fortnite updates! All players should have a choice in payment providers and save up to 20%. Apple wants to limit your payment choices! Join the fight against @AppStore on social with #FreeF…

They not only had the lawsuit in hand and ready, but an ad and a deployment strategy to get it launched in game. Epic was clearly planning to go fully public at scale on this issue.

The Apple fees must be in the order of a million dollar every couple days for Epic Games.

Expect a full-on battle of the same magnitude. It is well worth it.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#26

Post by loktarogar »

valine wrote: post #15

I don’t care about Fortnite, but I would love to have the option to install alternative apps stores on iOS. This has to be the most dramatic example of “running to the press” to date, which I’m sure Apple loathes. If nothing else it’s entertaining.

More than that. They had all this (the vid, the lawsuit, the social media campaign to mobilise their fans) ready to go, and baited Apple into kicking them off the App Store.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#27

Post by Apocryphon »

A decade ago, yet another company (the upstart doubleTwist) dared to challenge Apple's control of their platform by advocating for a secondary content store:

https://www.youtube.com/watch?v=tdVzboF2E2Q

Story:

https://techcrunch.com/2009/09/29/doubletwist-remakes-apples...

HN discussion:

https://news.ycombinator.com/item?id=851088

History repeats, and rhymes.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#28

Post by sushid »

user5994461 wrote: post #25
_qwfv wrote: post #11

Earlier quoted context omitted.

They not only had the lawsuit in hand and ready, but an ad and a deployment strategy to get it launched in game. Epic was clearly planning to go fully public at scale on this issue.

The Apple fees must be in the order of a million dollar every couple days for Epic Games. Expect a full-on battle of the same magnitude. It is well worth it.

You don't know that unless you know what the legal costs are, their odds of winning the suit, the lost $$ and opportunity cost due to no sales on iOS, the revenue loss from their 20% discount on V-Bucks, etc.

Re: Epic Games releases "Nineteen Eighty-Fortnite" ad

#29

Post by KingFelix »

JoblessWonder wrote: post #18
eindiran wrote: post #2

In case you haven't seen it (like I hadn't), this ad is a parody of the 1984 Apple Macintosh ad: https://www.youtube.com/watch?v=VtvjbmoDx-I

Oh man... That ad was huge... HUGE when it was released. It has its own wikipedia entry: https://en.wikipedia.org/wiki/1984_(advertisement)

Ridley Scott directed too!
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