Earlier quoted context omitted.
Yes, Apple charges a premium over custom building a PC with equivalent parts. Not anything new or shocking there.
So add £200 to the base. Where’s my £1679 advantage? Also I’m paying full retail not OEM prices for these parts.
This is competing against products like HP Envy 32, Microsoft Surface Studio 2, etc which are priced similarly. You pay a premium for the design and form factor.