I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…
Except this very model has prevented hip hop from evolving and instead we ended up with mumble rap which feels like a step backwards in multiple ways. Music has become all gimmick, fueled by celebrity gossip and social media bullshit. It's samey as hell and stagnant and lacks innovation.
Even Mozart and Bach made crap music on a bad day.
I think in our time we are very fortunate to have the ability to discover music so easily. Personally I never listen to mainstream music but there is a lot more to discover.