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Spotify CEO: musicians can no longer release music only “once every 3-4 years”

thefader.com

631–640 of 861 posts

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#631

Earlier quoted context omitted.

>How do they capture revenue from people like me in your model? It's not like bands stopped selling CD's/BluRays's, collectible box-sets, stickers, pins, access to behind-the-scenes videos and mailing lists. But the most someone like you can do for an average band/performer is promote their art through any channels available. The most valuable resource you have is your attention.

> selling CD's/BluRays's, collectible box-sets, stickers, pins Hmmm... it's a shame they're trying to sell stuff like this. I want to support artists but the last thing I want is junk.

This is silly. If you want to support an artist, give them money.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#632

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

> It's orders of magnitude easier to make working software than it is to make a hit record. That's apples-to-oranges. Obviously a "hit" anything is hard in any field, by definition. A hit app is just as hard (even harder, probably, since there are a lot less hit apps than hit songs). But producing a single track? Seriously, it's not that hard. Yes, it takes a team of people and a lot of creativity and skill, but I do…

A good way to draw that line would be “what level of success is required to make a decent living, house, and typical luxuries of life” compared to your peers. For a software developer, this is not as hard as making a “hit”. A regular 9-5 job at any one of a thousand companies is enough. I don’t think that is the case for music industry though.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#633
post #44

Obviously the guy knows nothing about creativity and art. It takes time to grow as a person and cultivate new ideas. It may not be possible to do that if you don't get in and out of whatever it is you're doing. Imagine telling Hemingway he has to release a new blog post every week instead of a book every couple of years.

Many many great novels were written with a pay-per-page on a weekly basis.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#634

Earlier quoted context omitted.

See, but that's the thing. Many artists don't work in this way where they'd have a major project that is this single to get our in 3 months and that's like me having a sprint deliverable and that's that. They'll write songs when there's inspiration, but maybe nothing for six months after. Then some don't feel right so they get thrown into the bin etc. An album release is very much "when it's ready". Forcing it on a s…

Spotify isn't saying that if an artist doesn't put out material every 3 months they'll be de-ranked. That's absolutely not the idea here. What they're saying is that in the current climate, you have to fight for attention, and rapid, small releases achieve that. A quick check of Dawn of Solace's Spotify page and tour schedule shows me that they're active but probably not making full-time jobs out of this. And that's…

The CEO of Spotify was saying that we have a glut of music and customers don't care much about which music they get, and Spotify has won control of the distribution channel, so there's no money for artists but they need to crank out content to stay in the rat race and lower Spotify's costs even more, or somehow form a strong union and market themselves as premium content.

But he put an obnoxious self-serving spin on it because that's what rent-seeking billionaires do.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#636

Earlier quoted context omitted.

That's irrelevant. Both software and music are: * infinitely reproducible for near zero marginal cost * subject to changing tastes and style * easily obtainable through illegal means This is especially true for games. Many software companies seem to have solved this dilemma by becoming surveillance or advertising companies that happen to make software. Games have solved it by peddling an increasing quantity of paid,…

If you stop playing the huge AAA games and start playing smaller ones, you see another solution: lower prices for games that can be finished in an amount of time that fits into the busy life of an adult, and very often a grant from a national art fund . Not for American games, of course, we basically destroyed the National Endowment for the Arts, thanks a lot guys.

I prefer art not selected by the government.

"Finishing" a game is a weird concept. I don't know anyone who finished chess.

Small games aren't necessarily cheaper than big ones; it depends on popularity to sustain a low unit price.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#637
post #12

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

> The music isn’t your product, the music is your marketing. The shows, the merch, your influence - that’s your product. Man, that's depressing.

Especially when Spotify is telling you this because they pay you so little for streaming rights.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#638
post #210

Earlier quoted context omitted.

Musician and software developer here, and I'm calling BS on that. Here's a transcript of a talk I gave last year on "code as art" (apologies if this sounds like self-promo). You can skip the first half and scroll down to where it says "Which leads me back to code as an artform". There are a lot of ways to demonstrate that code IS art, and this was just a quick 5-minute overview of the subject. Cheers! https://www.joh…

As an acquaintance of mine put it the other day on this exact topic (who happens to be a writer/graphic artist/programmer): "First STEM says that the humanities are worthless. Then they say how, really, STEM should get all that glory too because, really, it's the same thing -- but better." Or this quote: "Great paintings, for example, get you laid in a way that great computer programs never do. Even not-so-great pain…

It just matters where the zeitgeist is. Startup bros get laid by golddiggers too.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#639
It's interesting he's focused on quantity, and not quality. Maybe it's Spotify's suggestion algorithm but too much of what I hear sounds disposable. Not bad. Not a lack of talent. But a lack of ambition and a willingness to take chances.

Or am I too old for my own good?

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#640

Earlier quoted context omitted.

>How do they capture revenue from people like me in your model? It's not like bands stopped selling CD's/BluRays's, collectible box-sets, stickers, pins, access to behind-the-scenes videos and mailing lists. But the most someone like you can do for an average band/performer is promote their art through any channels available. The most valuable resource you have is your attention.

> selling CD's/BluRays's, collectible box-sets, stickers, pins Hmmm... it's a shame they're trying to sell stuff like this. I want to support artists but the last thing I want is junk.

> But the most someone like you can do for an average band/performer is promote their art through any channels available.

I feel like you missed OPs main point.

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