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Spotify CEO: musicians can no longer release music only “once every 3-4 years”

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441–450 of 861 posts

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#441
"Albums" are an artifact of the LP, cassette, and CD era. It's no longer necessary to release music as a collection, unless the point is to tell a larger story (eg. Kendrick Lamar's DAMN).

I think singles and smaller albums (5 tracks or less) are the sweet spot these days - for consumers and for artists.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#442

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

> It's orders of magnitude easier to make working software than it is to make a hit record. That's apples-to-oranges. Obviously a "hit" anything is hard in any field, by definition. A hit app is just as hard (even harder, probably, since there are a lot less hit apps than hit songs). But producing a single track? Seriously, it's not that hard. Yes, it takes a team of people and a lot of creativity and skill, but I do…

As a part-time musician, even a single track can take tens of hours of effort - depending on the genre and the track.

Sure, you could strum a guitar and sing and have a decent song wrapped up in an afternoon.

But if you're creating anything more complex, you will spend hours finding the right sound, more hours creating the right arrangement, and even more hours fine-tuning the vocals, sounds, and final mix.

Something as simple as getting a snare drum right can take a ton of time. You don't hear it because you don't know what the bad snare sounds like.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#443
Honestly, this seems beneficial to the musicians too. No longer worry about months/years of work going into an album that flops.

Be more iterative, experimental, and user driven by releasing an album's worth of content over the course of a few years. Seems like this reduces the risk for musicians publishing music that doesn't have an audience.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#444

Earlier quoted context omitted.

> It's orders of magnitude easier to make working software than it is to make a hit record. That's apples-to-oranges. Obviously a "hit" anything is hard in any field, by definition. A hit app is just as hard (even harder, probably, since there are a lot less hit apps than hit songs). But producing a single track? Seriously, it's not that hard. Yes, it takes a team of people and a lot of creativity and skill, but I do…

It sounds to me like you're making his point. You offered no insight into the process of creating music whatsoever.

What is the relevance of offering insight into the process of creating music?

With or without insight, it's obviously apples-to-oranges to compare "working software" to a "hit record".

Most "working software" is rarely used and makes no money, look at the long tail of apps in the iOS App Store, Google Play Store, etc that didn't become hits.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#445

I don't see the lie here. :) Many of us in the music industry have been doing more single-based releases than album-based, because there really is no point to albums anymore. If you have a couple of tracks that all fit together, by all means, release them at once. But music isn't album-driven anymore, it's track-driven, and has been for a very long time.

>But music isn't album-driven anymore, it's track-driven, and has been for a very long time.

This is exactly the problem: the technological advances changed the music consumption and music, unfortunately, follows. So instead of empowering the artists with more creative freedom it forced everyone to follow the same route. It's appalling.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#446
post #396

Earlier quoted context omitted.

Over 80% of my music listening is full albums, even though I haven’t played a record or CD since 2015. I really hope the medium of the album survives, because I much prefer listening to a coherent and deliberate group of songs than any other method.

I don’t understand how an album wouldn’t survive if singles survive. An album is a collection of single songs.

At this time, I would argue that the main reason that the album continues to exist is because it's woven into the fabric of the music industry. As long as there are Billboard album charts and Grammy's are awarded for best album, there will be albums. For many modern artists, they'd be just as happy dropping a continuous drip of singles.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#447
post #439

Earlier quoted context omitted.

Yeah the CEO’s take reminds me of Jobs’s “you’re holding it wrong”. So it’s not that Spotify is not paying artists enough, it’s that artists aren’t working hard enough. And even though artists have been complaining about the money they make from streaming for years, “in private” some of them are happy. Sure.

Jobs never said that, so maybe avoid putting it in quotes.

Does "just avoid holding it that way" satisfy you?

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#448

Earlier quoted context omitted.

> It's orders of magnitude easier to make working software than it is to make a hit record. That's apples-to-oranges. Obviously a "hit" anything is hard in any field, by definition. A hit app is just as hard (even harder, probably, since there are a lot less hit apps than hit songs). But producing a single track? Seriously, it's not that hard. Yes, it takes a team of people and a lot of creativity and skill, but I do…

As a part-time musician, even a single track can take tens of hours of effort - depending on the genre and the track. Sure, you could strum a guitar and sing and have a decent song wrapped up in an afternoon. But if you're creating anything more complex, you will spend hours finding the right sound, more hours creating the right arrangement, and even more hours fine-tuning the vocals, sounds, and final mix. Something…

I agree, but 10s of hours of effort isn't anywhere near "more than I can imagine" as the OP said. I don't think anyone here is claiming it's easy

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#449

Earlier quoted context omitted.

Ah yes, the "new music sucks" argument. I've definitely never heard this one before. Please tell me how Metallica is relevant right now.

People still listen to Metallica's music, and their music still ends up in movies. I don't really think all new music is bad, just most of it. The same could be said for back in the day though. Metallica is a bad example for you to use cause they are still widespread because they are really good. There are other bands you haven't heard of from the 70s and 80s.

Unless you're really, really into music, your taste in music essentially stops developing by the time you hit your 30s. If you're listening to Metallica today, it's because you were listening to Metallica when you were 15 (I was, and I still do).

This "all new music is dross" argument is repeated every generation as new music out-ages the outgoing generation.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#450
post #295

Earlier quoted context omitted.

As a musician and programmer I find the bar to make money on apps way way lower than on music. Being a good programmer brings you much closer to making money on an app than being a good musician does to get a record out. For one you don't need luck, money and the right contacts to release an app. It isn't even in the same ballpark IMHO. Pro musician is closer to "race driver" than "viral app creator".

20 years ago you needed all of the same stuff in software engineering, as you described in music. Things change... It costs as much to "release an app" as to "get a record out" today.

But I don't need to "release an app" to make money as a programmer. I just need to work on small parts of an app that already exists and I can have a comfortable salary with reasonably good job security.
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