Live data from Hacker News

Spotify CEO: musicians can no longer release music only “once every 3-4 years”

thefader.com

221–230 of 861 posts

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#221
I notice an interesting adaption to this in the metalcore scene. Bands release shorter EP's (5-6 song mini albums) more frequently. In some cases 2 separate EP's are re-released after as a combined album plus 1-3 new bonus tracks.

At first I didn't really like this trend b/c I enjoy listening to the full album through on first listen. But I do understand why they are doing this to adapt to the streaming age.

Instead of releasing a 12-song album once every two years, they split that release into 3 every 6 months (5 song EP, 5 song EP, combined album + 2 bonus). As consumers we get the music earlier and more frequently. They get 3 release hype cycles for the same amount of creative work, which is what they need to be discovered in streaming platforms.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#222

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

I am curious what you think the optimal solution for music in today’s world with massive storage and high bandwidth. Spotify is paying 70% of revenue to artists.

You have factor in piracy if the price is to high or the solution is inconvenient. The public has rejected DRM and songs are easily give away to their friends. Lastly, No one wants physical media.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#223
It's probably true and I find it sad. The best musical experiences I had have been from albums, not single tracks.

No more albums every 3/4 years means no more singles leading to the hype of an album nor more meaningful shows around one theme. No more albums means no more ways to put something on for an hour of development and feeling like you're (re)living something that has a beginning and an end while having consistency.

During this quarantine, After Hours by the Weeknd and The Slow Rush by Tame Impala have been my best partners. Sure I've listened to playlists, but the delusion of The Weeknd and the tempo of Tame Impala's album will stay in my mind as elements of this period, not single tracks. Asking musicians to constantly release is like removing the concept of books to only satisfy ourselves with news articles and tweets. Maybe it makes more money, but what a depressing artistic world.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#224
"The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans."

Translation: We don't have a marketing department to handle this royal pain-in-the-ass for you, like a record company would've in the old days. Selling stuff still requires marketing though, so the people who do well are the ones who handle that part themselves, along with making the music. If you're not good at wearing all the hats at once (for example you're amazing at music and not particularly at marketing) well I guess you don't belong in the new future landscape.

Corollary: This future landscape tends naturally toward being filled with mediocre musicians who work at it part-time - almost like a moonlighting side gig to their marketing jobs.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#225
post #3

That's a strange stance. I assume there are a fair number of listeners that don't care to listen to anything new. Is there some business benefit to Spotify by artificially forcing churn?

They've created new revenue streams by allowing the music labels to purchase advertising on spotify to promote new singles/albums. More singles/albums coming out -> More competition for listeners -> Drives up advertising prices. I imagine that's part of the reason.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#226

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

Maybe if you want to be part of the eternal churn. I'd rather be no one and release real music on my schedule.

It is your choice.

Just like horse buggy drivers didn't have to become truck drivers...

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#227

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

Yeah the CEO’s take reminds me of Jobs’s “you’re holding it wrong”. So it’s not that Spotify is not paying artists enough, it’s that artists aren’t working hard enough. And even though artists have been complaining about the money they make from streaming for years, “in private” some of them are happy. Sure.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#228

I wish more people, especially tech CEOs, could understand the incredible sacrifice of time, money, and energy it takes to make an album people actually enjoy. Everything you listen to, unless you are willing to listen to raw demos, is a miracle. I've worked both as a sound engineer and and a software developer. It's orders of magnitude easier to make working software than it is to make a hit record. The way tech com…

I highly recommend The Song Machine (Inside the Hit Factory) by John Seabrook. The author describes the modern reincarnation of the Brill Building that pumps out pop hits using methods that we would not call songwriting (Max Martin, Dr. Luke, etc.). The goal is to get you to listen to 30 seconds of a song (that counts as a spin on digital streaming services). They've decomposed the process into mass production of backing tracks (using pro tools) which then get handed to so-called topliners that add the "hook" (the catchy part of the song). They stick the famous artist at the beginning of the song to get you past the 30 second threshold.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#229
I don't know enough about it to know if they are paying enough or if their payment rules need to change, but not everyone needs to be Britney Spears.

In fact, having tremendous wealth and fame come with additional costs. You end up needing a mansion, not for the space per se but for privacy and security. You end up needing bodyguards. Etc.

One way to make services like Spotify make sense for "average joe" musicians and other creatives is to address the other half of the equation: The cost of living for the average joe.

We basically only build upper class housing these days. The average new home in the 1950s was about 1200 square feet and housed about 3.5 people. These days, it's more like 2400 square feet (or more) and houses about 2.5 people

We have also torn down a million SROs and we largely have done away with things like boarding houses, where you rented a room and got breakfast and dinner as part of the rent and you supplied your own lunch elsewhere. Instead, we default to expecting young people to share a house or apartment designed for a nuclear family with a bunch of strangers. Then we make horror movies about it, like Single White Female, and then fail to go "Huh. Maybe that's not such a wonderful thing to insist young, single people do."

Health care is another major issue in the US. It costs way too much and many other developed countries handle that better, so we have many other examples to draw from. It's not like we need to brilliantly design something that's never been done before to make this work. We just mostly need the political will and to take our heads out of our butts in this country.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#230

Don’t people write and listen to entire albums anymore? When I listen to music, I almost always listen to entire albums, not individual songs.

Another whole-album-listener here, but I'm the minority among my peers (millennials). I find looking for complete albums where all of the songs are high quality really guides my taste when I'm looking for new music. If an artist's album consists of one amazing song and 11 bad ones, I likely won't listen to that artist again. The artists that have been able to knit 12 songs into a narrative and provide an enjoyable listening experience are the ones I keep coming back to year after year.
Post reply on HN