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Spotify CEO: musicians can no longer release music only “once every 3-4 years”

thefader.com

31–40 of 861 posts

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#31
> Ek claimed that a "narrative fallacy" had been created and caused music fans to believe that Spotify doesn't pay musicians enough for streams of their music.

Fallacy? Scores of well-known musicians, from Bette Midler to Taylor Swift, have talked about how little they make through Spotify and other streaming platforms. IIRC Swift only joined the platform after cutting a special deal. Not everyone can do this. Quoting the guitarist for Mastodon, which has a much smaller following (https://www.digitalmusicnews.com/2018/07/05/mastodon-guitari...):

I could live a thousand years, and Spotify plays [our music] all day long, and maybe I’ll just make a couple of thousand dollars.

Ek also said this:

> "Some artists that used to do well in the past may not do well in this future landscape," Ek said, "where you can’t record music once every three to four years and think that’s going to be enough.”

This quote reminded me of Joni Mitchell, who would take years-long breaks earlier in her career to escape from the business, work on songwriting, and recharge. Many other musicians can't, as Ek puts it, "create a continuous engagement with their fans" for reasons related to privacy, family life, finances, or mental health.

It's bad enough Spotify pays artists peanuts. But if Ek is tuning his platform to benefit only those artists who are willing to jump through Spotify's algorithmically generated hoops, and sideline everyone else, then the future of the music industry looks very dim.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#32

I really wish bandcamp would be bigger. Much prefer their platform. The spotify monetization cycle is so bad for music

I don't understand why they haven't improved the platform. Anyone working on a better alternative?

If you're into electronic music you can also check Bleep (by Warp records). No DRM, you download your files and play them however you want.

https://bleep.com/

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#34
post #12

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

> The music isn’t your product, the music is your marketing. The shows, the merch, your influence - that’s your product. Man, that's depressing.

I dunno. I've known a few people who dreamed of being in a band, and they weren't excited about the part where they sit at a desk revising lyrics; they were excited to perform their songs, to get up in front of a crowd and have everyone hear them.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#35
Ugh, I very much do not want musicians feeling forced to churn out more content on a set schedule. I don't get how anyone could look at the current music landscape and think that what we need is more quantity, at the expense of quality. Pushing for more new content is going to encourage more derivative low effort songs, and less original ideas.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#36
post #17

COVID-19 is going to completely wreck the music business and the spotify guy is right: only endless social media campaigns with procedurally-generated soundtracks will survive in the future.

people enjoy music for various reasons but there are a few deep ones: beauty and live no system can replace a good live concert, it's a high grade experience (sometimes religious even) if the music industry goes toward absurdism, the "customers" will just find the real drug elsewhere

Gorillaz used to do their shows almost entirely hidden from the audience and the characters would be projected onto screens. If we get to the point where we can generate actual good music we can do it in a live setting with avatars.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#37
> The artists today that are making it realize that it’s about creating a continuous engagement with their fans. It is about putting the work in, about the storytelling around the album, and about keeping a continuous dialogue with your fans.

Maybe if you want to be mega-successful, but I have to believe there's room for other approaches too. My favorite band that I've discovered since joining Spotify is Darkwater. They have three albums (2007, 2010, and 2019). Right now, this is the only band I would absolutely make sure to see if they tour within a couple 100 miles. I have to believe they're paying the bills without too much trouble.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#38
post #29
post #21

Earlier quoted context omitted.

Let's be honest. The amount Spotify/Pandora/et al pay the majority of musicians per stream is far more than they'd make selling CD's. The overwhelming majority of music is unknown, has few fans, and will never "go platinum" nor sell out stadiums - ie, most musicians are not Taylor Swift. For all those artists... access to millions of potential listeners from around the world is an amazing advancement. The number of a…

That's a very bold claim to make without any data.

Does the fact that these musicians choose to put their music on Spotify count as data?

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#39
post #29
post #21

Earlier quoted context omitted.

Let's be honest. The amount Spotify/Pandora/et al pay the majority of musicians per stream is far more than they'd make selling CD's. The overwhelming majority of music is unknown, has few fans, and will never "go platinum" nor sell out stadiums - ie, most musicians are not Taylor Swift. For all those artists... access to millions of potential listeners from around the world is an amazing advancement. The number of a…

That's a very bold claim to make without any data.

How so? Any person can make a song, and list it on Pandora or Spotify. How many listeners do you think your average garage band has? How many radio spots would they normally get? Albums sold?

Most of us have known or lived with someone in a band at some point in our youth. Some of us still play in bands for fun. How much money did they or do you make from selling CD's today?

It's practically zero, and it's been practically zero the entire time I've been alive. Anecdata, the people in bands I currently know produce and print CD's at a total loss. They literally give them away for free, hoping to get someone to listen to their latest masterpiece.

Pandora and Spotify are a massive boon for these folks.

Re: Spotify CEO: musicians can no longer release music only “once every 3-4 years”

#40
post #3

That's a strange stance. I assume there are a fair number of listeners that don't care to listen to anything new. Is there some business benefit to Spotify by artificially forcing churn?

Found the old person! You must be over 25! Just kidding, I'm double that. And it's true, I don't listen to much new music. Occasionally some rap song catches my fancy. I've branched out a bit after listening to various elaborations on the music and styles in Hamilton to new rap artists. But I still love 70s rock, I'm a dinosaur. I think this article does make sense though, new stuff gets more attention, eps for the young ones.
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