Spotify CEO: musicians can no longer release music only “once every 3-4 years”

Post by quacked » Fri, Jul 31, 2020, 5:06 PM UTC

shakezula wrote: post #4

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

Post by sergiotapia » Fri, Jul 31, 2020, 5:06 PM UTC

Post by [deleted] » Fri, Jul 31, 2020, 5:07 PM UTC

shakezula wrote: post #4

I used to work in the music industry professionally, on the ground level doing booking and management. This trend has been happening slowly for nearly a decade but it’s finally here. Rap and Hip Hop figured out a long time before most other genres that rapid small releases was a far better way to keep hype and sales up. Before Spotify was a thing, the shift was happening with YouTube but it wasn’t as predominant. Now…

Post by mantap » Fri, Jul 31, 2020, 5:09 PM UTC

shakezula wrote: post #6

tyingq wrote: post #3

That's a strange stance. I assume there are a fair number of listeners that don't care to listen to anything new. Is there some business benefit to Spotify by artificially forcing churn?

It’s not about listening to something new; it’s about the wave of hype and promo you do around each release, it keeps you relevant and gives you something to talk about, keeps you fresh in peoples minds.

Post by lotsofpulp » Fri, Jul 31, 2020, 5:10 PM UTC

wldcordeiro wrote: post #13

NikolaeVarius wrote: post #8

I really wish bandcamp would be bigger. Much prefer their platform. The spotify monetization cycle is so bad for music

Agreed, not just the monetization scheme but Spotify and others just push the music listening experience to playlists and singles and have very little room for albums and collecting a library of music you refer to.