Here's my problem with that quote: it comes from the same man who also said "Any customer can have a car painted any color that he wants so long as it is black." Considering that context, I view his horses quote as another expression of his contempt for what other people want, even when they want something reasonable. Also, Henry Ford did not invent the car. Cars existed before he mass produced them; had he asked peo…
Ford only switched to making black cars only when the demand was so high that the production lines couldn't keep up. It wasn't contempt for the customer that made him do it, his choice was either to streamline the production process or to raise prices so that demand would drop. The selling point of his cars were that the common man could afford them, not that they were colorful. He made an appropriate business choice, not some user-hostile choice.