So many of these comments just feel like bikeshedding. By most arguments here basecamp is an awful name for a company and hey is a terrible name for an email application - it doesn't seem to be holding them back though. For those not familiar with bikeshedding please see: http://bikeshed.com/
Probably the main problem with adoption of decentralized services is the overwhelming entitlement users feel to have everything delivered to them by megacorps.
Stop doing this!!! Stop being a whiny brat and think deeply about the trade-offs between centralized services and not having everything perfect right out of the gate. It's maddening.