Press release pro tip: sidle in what the company or app does very early in. Verging on all of the releases I read on HN don't do this but are for companies I've not heard of. So you leave knowing almost nothing about the company
That's a good point. I've noticed larger enterprises doing this with their pr's, which has always struck me as bit silly when it is a house hold name (Oracle, Canonical, VMWare etc) but ofc not everyone would know them. But for smaller vendors this becomes even more important.
Some examples to demonstrate
[1] ...LexisNexis® CounselLink®, a leading cloud-based enterprise legal management solution for corporate law departments, today announced the release...
[2] ...RecVue, Inc., the fastest growing next generation order-to-cash automation platform, today announced...
etc
[1] https://www.prnewswire.com/news-releases/lexisnexis-counsell... [2] https://www.prnewswire.com/news-releases/recvue-achieves-soc...