When India liberalized in 1991 and welcomed foreign investment again rick Coke simply bought out a lot of local competitors. Even today my favorite local soda 'thums up' is marketed as a separate drink by Coke in India. A water scarce country like India should really not promote high consumption of soda and sugar based drinks. However the same cannot be said about other industries. Pre liberalization India used to be…
> A water scarce country like India should really not promote high consumption of soda and sugar based drinks. I mean, I can see not promoting sugary drinks in general…but what does this have to do with water scarcity?
It concludes that each .5L bottle requires 35L of water as input. The majority of this is from the water required to grow sugar beets, which comes primarily from natural rainfall. Obviously, India is not the Netherlands, but I'd guess the same principle applies: growing the sweetener takes a lot of water, and theoretically there could be better uses for this water.