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Google-backed groups criticize Apple's new warnings on user tracking

uk.reuters.com

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Re: Google-backed groups criticize Apple's new warnings on user tracking

#61

Post by scarface74 »

fairenough42 wrote: post #25
justapassenger wrote: post #23

> Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up. > “Because it’s engineered to not track users, there’s no need to request permission to track,” Brandon Van Ryswyk, an Apple privacy engineer, said in a video session explaining the measurement tool to deve…

Are they moving into ads as the hardware business dries up for them? In my personal experience, many people don't replace their phones as often as they did, say, 10 years ago. A similar story played out earlier with laptops. There's no obvious new hardware category for Apple to pivot into so maybe software is their next play.

You have looked at their latest earnings haven’t you?

Re: Google-backed groups criticize Apple's new warnings on user tracking

#62

Post by [deleted] »

sudhirj wrote: post #3

> The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries “a high risk of user refusal.” If you’re doing something and you know users are going to refuse to let you do it if they have the choice, don’t do it. Apple will give them a choice soon enough.

[deleted]

Re: Google-backed groups criticize Apple's new warnings on user tracking

#63

Post by dgellow »

valuearb wrote: post #53
justapassenger wrote: post #23

> Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up. > “Because it’s engineered to not track users, there’s no need to request permission to track,” Brandon Van Ryswyk, an Apple privacy engineer, said in a video session explaining the measurement tool to deve…

Forcing themselves into the identity business? By giving it away for free? What kind of business it that? I guess it’s the same as trying to get in the ads business by making ads less valuable?

> I guess it’s the same as trying to get in the ads business by making ads less valuable?

If that damage your competitors more than it damages you, might that be of some value? Not saying that’s Apple is doing, just pointing that could be a thing.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#64

Post by Abishek_Muthian »

justapassenger wrote: post #23

> Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up. > “Because it’s engineered to not track users, there’s no need to request permission to track,” Brandon Van Ryswyk, an Apple privacy engineer, said in a video session explaining the measurement tool to deve…

>free Apple-made tool

I wouldn't be surprised if it requires macOS to work and a yearly paid license to use that free tool.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#65

Post by papeda »

csmattryder wrote: post #11

It's cool to conciously see the death of an industry and watch as marketing firms fail to migrate away from traditional ads. You can whinge and whine, but progress stops for nobody. It's also great to see Apple building this into iOS, definitely a highlight of WWDC, for me. I often see the location indicator come on and wonder what else I'm not seeing.

There seem to be two conflicting lines of thought about the future of advertising.

1) Companies are learning that non-online advertising is not very worthwhile and so are reducing the resources allocated to, say, network TV ads. This has already happened to a large extent to print and radio advertising. This suggests that the future of online advertising is bright.

2) Companies are learning that online advertising is not very worthwhile. They are learning that clicks are a bad metric, that online ads target people poorly, and that customers dislike online ads. This suggests that the future of online advertising is dim.

I'm curious as to what people make of these two positions. Are companies just going to spend less on ads in general?

Re: Google-backed groups criticize Apple's new warnings on user tracking

#66

Post by jjcon »

A4ET8a8uTh0 wrote: post #39

It is interesting. Apple is trying to position itself as more privacy friendly suggesting that the tide may be finally turning. It is difficult for me to believe that they would do it without customer demographic suggesting their user base places some value on it.

As has been said before - it is kinda hilarious to see people suggest Apple is privacy minded for marketing purposes because 5-7 years ago when they were privacy minded people said it would be a huge competitive disadvantage because users didn’t care.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#67

Post by scarface74 »

koluna wrote: post #13
varshithr wrote: post #5

Can tracking be useful, if used correctly?

If it is, then the user should still consent to it. Just because something is “useful” in Google’s or FB’s eyes doesn’t mean I want to be a part of that.

Exactly. I was about to pull the trigger and pay for a subscription for the Overcast podcast player just to support the author. He wasn’t offering anything useful for the subscription - I am not complaining. It was more of an honor system.

Then he introduced ads - mostly podcast ads. Marco created his own ad platform just for his app and he doesn’t use any third party ad SDK. I both found the ads useful and I didn’t feel guilty because he was generating revenue.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#68

Post by crazygringo »

> Apple last week disclosed features in its forthcoming operating system for iPhones and iPads that will require apps to show a pop-up screen before they enable a form of tracking commonly needed to show personalized ads.

Christ almighty I don't think I can take more pop-ups.

They're just cancer. Cookies, newsletters, forced logins, individual folder permissions... how many bullshit popups do I have to deal with per day? It's just popup fatigue.

Pretty much the only popups I ever want to deal with are when apps need access to my private hardware (webcam etc.) or info (location, photos, contacts, etc.). You know, the actually important ones.

Things like cookies, tracking, etc. should be a browser- or OS-wide setting. Asking me individually for every site, for every app, is the absolute worst user experience ever. Sorry but this pattern just has to DIE.

My only hope is that the more that popups proliferate, the likelier there will be legislation against them, requiring system-wide settings instead. Kind of like legislation against unsolicited robocalls.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#69

Post by jjcon »

izacus wrote: post #30
falcolas wrote: post #7

Earlier quoted context omitted.

The reporting is just fine, since it discloses both groups. The title is click-bait, but that’s the reality of the news/youtube/etc. industry if you want views. It would have been equally click-baity if the title had said “Facebook-backed groups”, yet equally false (and true). There’s also ad agencies not backed by Facebook or Google, but they’re not in the title either.

> There’s also ad agencies not backed by Facebook or Google, but they’re not in the title either. Yes, and this is why the reporting is dishonest - it's feels like it's there to smear one company in the title instead of actually disclosing to us who the people are.

I don’t think it is dishonest - it is more interesting that Google is anti-privacy, everyone already knows this about facebook. Additionally Google is nearly 2x the size of facebook so it takes precedence. You can’t disclose everything in a headline so you lead with what you can.

Re: Google-backed groups criticize Apple's new warnings on user tracking

#70

Post by yellow_postit »

fairenough42 wrote: post #25
justapassenger wrote: post #23

> Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up. > “Because it’s engineered to not track users, there’s no need to request permission to track,” Brandon Van Ryswyk, an Apple privacy engineer, said in a video session explaining the measurement tool to deve…

Are they moving into ads as the hardware business dries up for them? In my personal experience, many people don't replace their phones as often as they did, say, 10 years ago. A similar story played out earlier with laptops. There's no obvious new hardware category for Apple to pivot into so maybe software is their next play.

They tried before from 2010-2016 [1]. I do think this is their long term play — getting credit card transaction data and shutting others out.

[1] https://en.m.wikipedia.org/wiki/IAd

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