I see a resurgence in marketing similar to Mad Men: where firms don’t have access to highly personalized data, and eventually, will actually have to be creative, instead of just using algorithms parameterized with user tracking/profile data
Google-backed groups criticize Apple's new warnings on user tracking
31–40 of 229 posts
Re: Google-backed groups criticize Apple's new warnings on user tracking
#32Can tracking be useful, if used correctly?
It isn't even usefull for advertising.
Google keeps giving me french ads even when I speak dutch, live in the dutch half of Belgium, and have a http request header saying i speak dutch or english. I get ads for all kinds of stuff I don't care about. In fact, I get ads for things I can't even buy in my country or continent if I wanted it. If google would tune their ads to the language i ask them, based on the query I entered, the results would be a lot better.
I presume the real value of all this tracking is they can companies to buy ads with them, even if the actual ad delivery mostly fails.
Now I bought a rubber mat on ali express, for opening all kinds of electronics. For weeks they tried to sell me rubber ... stuff ... and latex ... stuff ... and other related ... stuff .... until my wife started mocking me enough to stay of their site for a few months. That's another cost of relevant advertising ;-)
Re: Google-backed groups criticize Apple's new warnings on user tracking
#33Everyone should regularly be reminded that Google was caught paying professors to publish papers "friendly" to Google. https://www.wsj.com/articles/paying-professors-inside-google... Convincing the public that they are correct is how Google normalized the idea of sharing private information without oversight.
I remember a time in which Google could do no wrong in the public eye, times sure have changed. THough equally back then, Microsoft was the baddie everybody loved to hate and today, well - I do wonder if public perception of Microsoft has surpassed Google. My gut feeling says it kinda has. Quick google(ironic I know) shows that is also the case.
https://www.zdnet.com/article/amazon-samsung-microsoft-top-t... https://theharrispoll.com/axios-harrispoll-100/
Re: Google-backed groups criticize Apple's new warnings on user tracking
#34> The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries “a high risk of user refusal.”
Translation: we used to be able to use dark patterns to get users to consent, now we can’t.
Re: Google-backed groups criticize Apple's new warnings on user tracking
#35Can tracking be useful, if used correctly?
It isn't even usefull for advertising. Google keeps giving me french ads even when I speak dutch, live in the dutch half of Belgium, and have a http request header saying i speak dutch or english. I get ads for all kinds of stuff I don't care about. In fact, I get ads for things I can't even buy in my country or continent if I wanted it. If google would tune their ads to the language i ask them, based on the query I…
Ad targeting is done by the buyer. They're probably setting location but not language. This happens all the time.
Re: Google-backed groups criticize Apple's new warnings on user tracking
#36> The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries “a high risk of user refusal.” If you’re doing something and you know users are going to refuse to let you do it if they have the choice, don’t do it. Apple will give them a choice soon enough.
I think what they mean is, they need finer controls on what data they would like to access and finer controls on informing what data are in use with the application.
Re: Google-backed groups criticize Apple's new warnings on user tracking
#37> Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up. > “Because it’s engineered to not track users, there’s no need to request permission to track,” Brandon Van Ryswyk, an Apple privacy engineer, said in a video session explaining the measurement tool to deve…
Are they moving into ads as the hardware business dries up for them? In my personal experience, many people don't replace their phones as often as they did, say, 10 years ago. A similar story played out earlier with laptops. There's no obvious new hardware category for Apple to pivot into so maybe software is their next play.
Yes they are. Ads in Apstore and News.
Re: Google-backed groups criticize Apple's new warnings on user tracking
#38It's cool to conciously see the death of an industry and watch as marketing firms fail to migrate away from traditional ads. You can whinge and whine, but progress stops for nobody. It's also great to see Apple building this into iOS, definitely a highlight of WWDC, for me. I often see the location indicator come on and wonder what else I'm not seeing.
Progress ? There's money to be made and this looks like posturing and story telling to justify tapping in to another revenue stream on their platform.
Re: Google-backed groups criticize Apple's new warnings on user tracking
#39It is interesting. Apple is trying to position itself as more privacy friendly suggesting that the tide may be finally turning. It is difficult for me to believe that they would do it without customer demographic suggesting their user base places some value on it.