> I am saying this as gently as possible: the majority of bigots don't walk around thinking or saying "Wow I sure am a bigot!". They mostly just think of themselves as normal people with normal values.
This argument tends to make me agree with the southerners who want a symbol of their own.
Q: What do you get when a San Jose doctor has a Google engineer over to dinner?
A: Lively conversation about how stupid everyone is in Alabama.
I'm not making that up. Here's the conversation piece (a piece of paper) a family friend brought over for dinner with my parents:
M R DOGS
A R NOT
O S A R
C M P
L I B
M R DOGS
As he delighted in explaining to everyone, this is the "Alabama literacy test". You're meant to read it as follows:
'em are dogs
'ey are not
oh [y]es 'ey are
see 'em pee?
[w]ell I be!
'em are dogs!
The southerners responding to this sort of sentiment are doing exactly the same thing Mark Knopfler did in Money for Nothing:
That little faggot with the earring and the make-up
Yeah buddy, that's his own hair
That little faggot got his own jet airplane!
That little faggot he's a millionaire!
The "faggot" in question is of course Mark Knopfler himself, responding to his own haters with an implicit "screw you".
Spend enough time telling a group of people that you hate them and everything about them, and they'll start developing cultural elements specifically oriented around flipping you a middle finger.
(And for what it's worth, it seems like a safe assumption that the use of the confederate battle flag as a symbol of southern culture derives from its use in that role on The Dukes of Hazzard.)