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Zuckerberg: advertisers will be back to Facebook 'soon enough'

bbc.com

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Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#121

Post by A4ET8a8uTh0 »

zelphirkalt wrote: post #107

Such a statement shows, that he still has learned nothing, specifically not responsibility. For Zuckerberg it needs to financially hurt, in order to cause ethical decisions. Well, such kind of statement will hopefully also prolong the boykott, because no one will want to seem like the beaten dog, beaten. ack into line. Hopefully the boykott will even increase.

Maybe the ask was just too big. If someone bashed me relentlessly over media, I too would be trying to mollify the mob.. but not at any price.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#122

Post by airstrike »

seebetter wrote: post #43

Facebook is funny because I generally agree and disagree with everyone. But people make their points so poorly, they have no sense of objectivity or analytical ability, that I’m dismayed by all sides by the lack of a principled approach. 90% of what people post about is a distraction and futile. I wish Facebook could motivate and inform people to attend local government meetings. Instead, it’s like an interactive tab…

More people need to read The Subtle Art of Not Giving a Fuck

https://www.amazon.com/Subtle-Art-Not-Giving-Counterintuitiv...

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#123

Post by charliepark »

wolco wrote: post #115
paulgb wrote: post #80

Earlier quoted context omitted.

Nobody was ever hiding that the boycott is for July; the call for the boycott says so in the first line. Some companies decided to go for more than a month but that's their choice. > On June 17, Color Of Change along with the NAACP, ADL, Sleeping Giants, Free Press, and Common Sense Media called on Facebook’s advertisers to hit pause on ad spending for July 2020 > https://colorofchange.org/stop-hate-for-profit/

Is there a big list of all of the companies taking part?

The list is probably longer now, but here's one from late June: https://twitter.com/JuddLegum/status/1276681468119572481

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#124

Post by jjohansson »

Aperocky wrote: post #24
shoguning wrote: post #5

My interpretation of what's going on: CEOs finally have leverage against their marketing departments to do black-out testing on social media ad spend. It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. They will observe what happens and re-introduce spending where it actually works.

When a recession happen the first to go is marketing. As a test, you would need to control other variables, the present economic uncertainty basically rendered that impossible. It's just the CEOs finding a convenient excuse to cut costs.

> When a recession happen the first to go is marketing.

As a marketer, I have found the opposite to be true for some industries. For example, during 2007/2008 my digital marketing agency saw a big surge in business from companies who saw marketing as a way to grow lagging demand.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#125

Post by willcipriano »

sokoloff wrote: post #29
hellomyguys wrote: post #26

Earlier quoted context omitted.

>It's difficult to actually measure impact of ad spending, and marketing teams spin results to their advantage. Have you used any self-serve ad tool? It's quite easy actually.

It's quite easy to get a measurement on your screen. That doesn't necessarily translate to measuring the impact of ad spending. If I have social media ads, paid search, and retargeting ads all live on multiple platforms, there is undoubtedly interaction among them and the quite-easy self-serve ad tool is likely to show me a simplistic "last click attribution" at best.

Often on Google I see ads right above a organic link to the same site. I wonder if marketing teams count the ad click as a "win" when in fact I was looking for the company because I learned of it via word of mouth.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#126

Post by ThrustVectoring »

lallysingh wrote: post #103
gbolcer wrote: post #64

He should just ban them for a year just to see what their reaction is.

Maybe let's wait to see how the anti-trust conversation goes first.

If you're looking for anti-trust conversations, "let's all collaborate to stop doing business with Facebook" looks a lot more like an illegal combination in restraint of trade.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#127

Post by devalgo »

zelphirkalt wrote: post #107

Such a statement shows, that he still has learned nothing, specifically not responsibility. For Zuckerberg it needs to financially hurt, in order to cause ethical decisions. Well, such kind of statement will hopefully also prolong the boykott, because no one will want to seem like the beaten dog, beaten. ack into line. Hopefully the boykott will even increase.

>For Zuckerberg it needs to financially hurt, in order to cause ethical decisions.

Hasn't he lost ~$6B in net worth because of this?

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#128

Post by A4ET8a8uTh0 »

CogentHedgehog wrote: post #110
freyr wrote: post #78

Earlier quoted context omitted.

With the rise of TikTok, I wonder if Instagram is past its prime as well? Most of my friends have stopped posting photos to Instagram, and just occasionally share stories now. But for short-form video content, TikTok seems to be growing much faster.

Yeah but you forget that TikTok is effectively spyware for the Chinese government packaged to look like a social media app.

I don't think anyone here forgot it. The average user, however, even if informed, likely will not care. I tried to convey all the issues surrounding FB to my SO, which produced generalized shrug.

I think a more drastic message is needed. Maybe some more distributed version of fappening that affects nearly everyone. That could get some attention. Could.

Re: Zuckerberg: advertisers will be back to Facebook 'soon enough'

#129

Post by JMTQp8lwXL »

ankit219 wrote: post #59

Facebook has a long tail of 8 million advertisers (according to their earnings report).Some of the big ones leaving would mean that the relatively smaller ones would get better returns on spend (due to fewer bidders and lower top bid) and in turn spend more. This does help the brands get a bit of free PR at Facebook's expense, given that many of them would have been planning to reduce the spend anyway due to Covid.

Smaller advertisers risk being viewed as less relatable and ignorant of the damage to Facebook's brand.
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