I can give an anecdote.
I love most things about iOS design more than Android, and I've used both, but have stuck with Android over the last 7-8ish years. Mainly because of the amount that I could customize things, freely make little app projects, install custom ROMs, etc. Over the last few years, it's gotten inconvenient to tinker, and I just don't find myself bothering with it anymore. I've run into issues where certain apps stop working because of root.
But also both OS's have gotten much better and need fewer (if any) tweaks anyways to be used effectively. Especially with the upcoming change to allow iOS to use a different default browser (finally).
If the main reason I've been drawn to Android is vanishing more every year, I'd rather use the more elegant OS (Apple), regardless of how closed it is. I have a Pixel 2 that's getting near EOL (only 2 years after buying it), and I'll be getting an iPhone SE as soon as I can justify spending the money.
I guess something that helps too is I've been on a de-googling kick these last few months where I've been switching off all their services because of privacy, another benefit of iOS to me