Earlier quoted context omitted.
I still don't understand how anyone with hundreds of billions of dollars ships really crappy anything. Like do hundreds of people just pretend that a crappy keyboard isn't garbage or is it so siloed that most people never get an opportunity to register an opinion?
"Hey dev, you don't like that new keyboard pushed by your director/VP? Here's your termination notice!" "We love our developers and pride ourselves on individual expression and transparent feedback." -- Corporation 101
Imagine: you're in charge of Apple's new keyboard. You spend a bunch of time and money making the thing as thin as possible, because that's the overall design trajectory.
Of course, you test this thing internally, and it's okay. It takes a little while to get used to, but isn't awful to type on, and a few months of stress testing seem to indicate that this thing will work in the real world with an acceptable defect rate.
Besides, your management chain loves this thing, because It's Thinner(tm).
And then, you ship it, and discover that this thing breaks way more often in the real world.
But, because Apple, you're a company that never publicly admits to doing anything wrong (because lawsuits), which takes customer feedback with an overly-critical eye (philistines must be using it wrong), and which is more likely to spend it's entire capitalization on cat treats than it is to interrupt an ongoing hardware design cycle.
It's not just management -- it's the company culture.
On the one hand, this enables them to do bold things and endure incredible criticism before being proven right. The iPod, no optical disks, bundled GPUs, AirPods, etc.
On the other hand, this enables them to do bold things and endure incredible criticism before being shown horribly, horribly wrong. The snowflake keyboard, the touchbar, the iPhone antenna, etc.
I also suspect this is why Apple's hardware design is just so overall excellent. They identify perfection, and relentlessly pursue it. Sometimes Apple gets it wrong, and it shows, but when they get it right, they get it really right.