Hey was really hyped, it was actually crazy. I'm happy to pay for my mail service, but 99€ for an individual plan seems pretty hefty to me.
There are regularly stories about iOS apps getting removed for odd reasons on the HN tops, but the Hey story blew up pretty quickly.
> I know there are many who hate DHH and Ruby Rails
I also I also heard that a lot of people hate DHH and his Twitter comment bubble doesn't seem to like HN. Either way, he is certainly not wrong about the issue. I also don't see how Hey would profit from marketing around that. First of all, Hey is pretty expensive and has a pretty narrow target audience as of now. Most people are perfectly happy with their free mail, people who aren't are probably already aware that those alternatives exist. Even more importantly, I don't see how they are going to profit by putting their App Store listing at risk. I doubt an E-Mail service is able so succeed if it doesn't offer native applications or at least a integration with third party clients. Since they chose to not support IMAP etc, Hey's iOS app is integral to the buisness. No app in the store, no profit.