On a side note, I don't know whether it's intentional or not, but the whole story is a great marketing campaign for HEY. Clashing with Apple made everybody learn about the app in a matter of days.
> David, I’ve got to I ask you, because so many people have said this. You’re very successful. Basecamp is excellent at marketing. Did you do this on purpose? Did you time this to create this firestorm before WWDC? > I wish I was that smart. Imagine if I was that good at 4D chess. Imagine just the mechanics of this: first, you have to plant someone within Apple that approves the application, which, and then, what, I…
They'll eventually probably capitulate. Maybe with a higher price on the IAP? They're very much making sure that Apple are earning their 30% through this campaign, though!