What was the CPC and CPA (i.e. cost per registration) with your Facebook advertising?
Hi. We've experimented with more than 300 different ad variations and targets on Facebook. We've achieved best-case $1.5/subscriber and we accepted ads that achieved $3.5 or less per subscriber. We eliminated more than 290 ads that did not achieve our 1.5 to 3.5 / acquisition goal. We found that the factors that mattered most for achieving our ad goals on facebook were: 1. Targeting to users with specific likes/inter…
Wow, can you share any more information about the successful versus unsuccessful ads? Creating 300 ads seems like an awfully large time investment.