How fab.com gained 20,000 pre-launch signups in 10 days • Hacker News Board

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#11

Post by betashop » Mon, Mar 21, 2011, 11:33 PM UTC

betashop wrote: post #10

Rhodee wrote: post #9

Congrats. How long did you have the old design up before the revamp (and success)?

Hi. This has all developed in the past 10 days.

Prior to that, fab.com was an entirely different business/website with marginal traffic. The numbers below are of new users only.

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#12

Post by rrhoover » Tue, Mar 22, 2011, 1:01 AM UTC

Thanks for the data, Jason. It continues to surprise me how many people primarily use email to invite their friends. I remember reading an article from AddThis (or maybe it was ShareThis) reporting that email also dominated as the most used channel.

(Sorry, I couldn't find the original source)

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#13

Post by rrhoover » Tue, Mar 22, 2011, 1:07 AM UTC

What was the CPC and CPA (i.e. cost per registration) with your Facebook advertising?

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#14

Post by mista » Tue, Mar 22, 2011, 2:20 AM UTC

Can you please explain how your cash credits will work: What's the dollar amount for each credit? How much initial investment did you put into this account to fund the cash credits? Moving forward, will your profits cover all the cash credits and/or will it be covered from your own pockets?

Thank you.

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#15

Post by suitcase » Tue, Mar 22, 2011, 4:05 AM UTC

Hey Jason,

I remember your name from back when you were working in the employment industry (I worked for a competitor back then.) Glad to see you have a new concept and it's starting off well.

Thanks for sharing what you've learned so far.

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#16

Post by betashop » Tue, Mar 22, 2011, 10:13 AM UTC

rrhoover wrote: post #13

What was the CPC and CPA (i.e. cost per registration) with your Facebook advertising?

Hi. We've experimented with more than 300 different ad variations and targets on Facebook. We've achieved best-case $1.5/subscriber and we accepted ads that achieved $3.5 or less per subscriber. We eliminated more than 290 ads that did not achieve our 1.5 to 3.5 / acquisition goal.

We found that the factors that mattered most for achieving our ad goals on facebook were: 1. Targeting to users with specific likes/interests. 2. The imagery in the ads

FYI. Google ads have achieved best-case $7/subscriber so we stopped using them.

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#17

Post by betashop » Tue, Mar 22, 2011, 11:46 AM UTC

suitcase wrote: post #15

Hey Jason, I remember your name from back when you were working in the employment industry (I worked for a competitor back then.) Glad to see you have a new concept and it's starting off well. Thanks for sharing what you've learned so far.

Thanks!

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#18

Post by notahacker » Tue, Mar 22, 2011, 2:40 PM UTC

Did you directly invite your old userbase? If so, any idea what percentage converted and what number of new people they invited?

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#19

Post by betashop » Tue, Mar 22, 2011, 4:53 PM UTC

notahacker wrote: post #18

Did you directly invite your old userbase? If so, any idea what percentage converted and what number of new people they invited?

We are directly inviting our old userbase but those numbers are not included here.

Re: How fab.com gained 20,000 pre-launch signups in 10 days

#20

Post by dlsay » Tue, Mar 22, 2011, 9:33 PM UTC

Nice work, and thank you for sharing! Design execution is excellent, hope you dont mind if i borrow some ideas. The cash incentive is a nice touch to reward your champions.