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Piwik PRO is also worth checking out. Our functionality matches GA. Our analytics is more focused on user privacy and is inline with privacy laws like GDPR, CCPA or industry regulations like HIPAA or EBA guidelines. Check out a comprehensive comparison of GA, GA360 & Piwik PRO at: https://piwik.pro/blog/piwik-pro-vs-google-analytics-compreh...
We’re fully bootstrapped, actively rejecting millions of dollars in venture capital, and we are sustainable. That is the key. We are priced fairly, and at a level that allows us to ensure the longevity of our business.
We are used by governments, small businesses, multi billion dollar companies and individuals. Everyone cares about privacy and legal teams love us.
We are fully GDPR compliant and use zero cookies. A lot of people have read our article on cookie-free tracking, but that article is outdated now. We’re also launching a new method over the next few weeks which is game changing, which we’ll blog about.
Our infrastructure is highly available and runs across multiple servers. We don’t run our services from a single VPS, and have availability in multiple availability zones for everything. We pay premiums for our infrastructure because we take our customers data very seriously.
We allow you to set-up a custom domain in less than 2 minutes, comfortably passing ad-blockers. Or if that’s not your cup of tea, you can enable honor-DNT and respect ad-blockers.
We are built to handle billions of pageviews a month, we’ve poured hundreds (thousands?) of hours into refining our aggregation script, and we’re the leading solution on the market.
Don’t forget, we also offer unlimited uptime monitoring as part of your plan, sending alerts by SMS, Telegram, email and Slack.
Finally, we run a popular podcast called Above Board, where we talk about business & privacy.
If you haven’t already checked us out, you should.
I've been happily using Fathom Analytics: https://usefathom.com and I have zero complaints. No tracking. Privacy focused. Lightweight. You embed from your own domain. They even do site monitoring now!
I've been using a similar tool: https://simpleanalytics.com/ . I wish they'd offer more plans between the first 2 cheapest, though. My open-source project is hitting the basic plan limits and the next offer is too expensive for me.
I'm honestly curious, are all the analytics tools, which rely on making third party queries, still efficient with extensive use of adblocking these days? If not, then logs of webservers are the only 100% reliable place (if available of course), so old-style tools like awstats, Webalizer, etc [1] should have a rise in popularity again. [1] https://en.wikipedia.org/wiki/List_of_web_analytics_software
Server side Analytics are far from reliable. Go and try Netlify, then you’ll see how unreliable they really are. For us nerds, we can always block things using DNS level blocking but Fathom’s custom domain feature has done really well for the majority: https://usefathom.com/blog/custom-domains-embed-code
Only completely self-hosted (your domain, your tracking server) solutions are resilient to adblocking
I've used it in my personal projects and have never had any issues. It's great to have no vendor lock-in and full ownership of user metric data. If you go this route, please be responsible with the data and follow all relevant regulations & guidelines (ex: GDPR) regarding its storage and usage.
Removing it felt momentous and insane. But in November 2018 I finally plucked up the courage and removed it. The crazy thing is, until this article appeared on the top of Hacker News reminded me, I had completely forgotten that I had removed it. Far from the world ending, it turned out to be the most inconsequential thing imaginable.
(I remember pouring over web server logs in Analog and AWStats 15+ years ago. Now I honestly can't remember why. I think it was some combination of vanity... and because everyone else was doing it. I suspect for most web developers GA was just the natural evolution of that muscle memory.)
I have my own self-hosted Matomo instance [1]. Via Docker & docker-compose it's quite easy to install and keep up to date and Matomo is open source, well maintained, very well behaved and pretty hands off. And I configured it on my websites with cookies turned off [2] and with IP anonymization [3]. In such an instance you don't need consent, or even a cookie banner, because you're not dropping cookies, or collecting…
Some examples: I maintained a Vim ChangeLog for a while (which is quite some work), and turned out no one was reading that, so ... why bother?
In another case, I wrote an article about "how to detect automatically generated emails" and I thought it wasn't actually that interesting and no one read it so considered archiving it, but turned out quite a few people end up there through Google searches etc. and I ended up updating it instead of archiving it, as it was clearly useful to people.
I turned off Google Analytics, because I realized that it doesn't actually report any useful or actionable data, just vanity metrics, and many of them of dubious quality. I run a SaaS and what matters for me is paid subscriptions. "Visits" (even if by humans, which is hard to tell) really do not matter much. Yes, I do want to increase conversion rates, and run bandit experiments, but I'm better off doing that myself.…
Also, early on, I found the Referrer tracking to be useful for discovering the reach of my projects and to help me get into conversations with users on other sites to help them with using my software. But that feature of GA eventually became useless when Google did nothing to address Referrer spam.