I understand the position, but nowadays Twitter is full of #BlackLivesMatter posts, pride flags can be seen commonly, all while, to bring the two most currently visible things that haven't changed, the sex/race pay gaps are still there, and Black folk are still much more likely to die during police interventions.
I guess I'm glad that the recognition and posts from CEOs is there, but posting rainbow flags and "Black Lives Matter" on Twitter has simply become fashionable now. It's possible to do that and do nothing else in order to announce a success and go, "hey, we support minorities" while ignoring problems that have people mispaid, misjudged, locked up for statistically longer, or just plain outright killed.
That's the elephant in the room I've mentioned, and unless these Twitter statistics and CEO or corporate recognition you mention translate into daily reality of these minority groups, they're not of much actual and practical use. They're not the goal, they're the means.
EDIT: in other words, if one of your Black friends gets shot "by accident" during a random police intervention - oh goodness, it's really sad, Alexa play some jazz music. But hey, #BlackLivesMatter is trending in social media, that must means that things are good for the Black folk, right?
/s
EDIT2: The word "cheap" is there because such a stunt is very far from being "expensive". It costs little to nothing, it can be done without other actions or at minimal costs, it does not require changes of management or company course or internal rules. It is, therefore, by definition, cheap.