Earlier quoted context omitted.
Because there is a great deal of sentiment that the approaches used in the United States are excessively militarized, racially unjust and insufficiently transparent. Using a problematic customer like that as a marketing highlight is just not a great idea.
What's the alternative though? Pretending that if you needed protection due to crime coming your way/your family's way... you wouldn't call 911? I feel like this entire movement is really taking away credit from the "ok" and "good" cops. How many cops are there in America? Ok, some of them aren't perfect. They are racist/dicks/thirsty for power. Why does this mean as a citizen I should feel less safe because we want…
American citizens are not equal, especially so in the eyes of law enforcement. If you are trying to group minorities into the protectorate under the law by saying "us", then no, American citizens cannot claim that the police protect and serve. If you say "us", then neither can you.