Okay, I get what a third of a sixpack is, it's two bottles. And half a sixpack is three bottles. I can even add them: one third (of a sixpack) plus one half (of a sixpack) is five bottles, hence five sixths! Now what's a quarter of a sixpack? That don't make no sense!!
The whole point of common fractions is to close integer arithmetic over division by introducing a new kind of numbers, precisely those fractions that don't correspond to integers. The question isn't so much "What is half a bottle of water?", it's "How do you calculate with one half (a bottle or whatever)."
Math is beautiful, but only if built up from simple rules. It's amazing how much you can make from counting and a handful of convenient notations. Even children can recognize that beauty. But high school instead teaches math as a jumbled mess of things you have to memorize, without structure, without rhyme and reason. Needless to say, I hated it. (School, not math.)