It's been extremely disturbing to see how much the culture of special operations military has changed in the past 20 years. Previously, Navy Seal and Green Berets operated in silent, keeping the sausage making of military special operations quiet and secret, just doing their duty. Now, it seems like every Navy SEAL now publically writes a book, sponsors a coffee line, or slaps their name, likeness and story all over…
https://en.wikipedia.org/wiki/Filibuster_(military) https://en.wikipedia.org/wiki/War_Is_a_Racket
It has definitely gotten worse since the Iraq War for a variety of reasons, and I think a big part of it is the lack of a draft has created a growing disconnect between "military people" and the population at large. There's no sense of shared sacrifice. People think they pay their taxes and that's as far as they need to sacrifice, and soldiers look around at their friends dying to secure oil fields for exxon-mobil while nobody at home is paying attention and can't help but get cynical.