Any customer data, and especially PII, needs to be toxic. The toxicity needs to increase super-linearly with the total amount of data, because the value of leak does, too, while the difficulty of the breach probably does not. It needs to be so expensive to store extensive data of millions of people that companies (or for that matter, the government) cannot wait to get rid of it. Currently, most online shops nudge me…
Exactly, just let my browser fill in the data. And we pray that Mozilla can keep it safe :)
Doesn't PCI require a payment processor to keep some amount of the transaction data for a specific period of time?
Personally, I love tokenized transactions / specialized payment processors (eg Apple Pay, Stripe, PayPal) because they actively work to keep most of the data away from etailers (who are generally not specialists in securing their checkout flow). The problem is the payment processor transaction fees can be steep (2.x% for most commodity CC processors all the way up to 15% for Apple Pay), so etailers lose on the margins and avoid the more secure options.