Any customer data, and especially PII, needs to be toxic. The toxicity needs to increase super-linearly with the total amount of data, because the value of leak does, too, while the difficulty of the breach probably does not. It needs to be so expensive to store extensive data of millions of people that companies (or for that matter, the government) cannot wait to get rid of it. Currently, most online shops nudge me…
This is how I’m building my startup[1]. All data stays with the customer and we actively don’t want it, because that’s how I wish all my products worked. I suspect you will see more startups who treat data more respectfully in the future, as the next wave of founders have experienced the consequences of unrestricted data collection. Having said that, I also think a large part of the problem is that treating data like…
Imagine EasyJet putting the burden of keeping all your transaction logs on you: "Passenger assumes responsibility of downloading this electronically signed package and keep it for 2 years"
On a completely tangential note: How does your product work with pets?