Elon is playing with fire. This is punk mentality - let's get as close to self destruction as possible. It's OK to make decisions for yourself but health of others?
The first covid death - no matter why/who or how - will make the press and if he was saying 'mean things' ... it will be bad.
This is a pandemic, people's lives are at risk, the only thing coming out of Musks' mouth should be how much he cares about his staff, how much he is doing to make sure they are safe, that they get 100% paid time off if they or their partners get covid, that it will be 'the safest factory in the world', testing for anyone who wants it - etc. etc. etc..
It's actually an opportunity for him to look like a 'Covid Leader' but he's going the Trump/Twitter/Constitutional-crowd style populism on this one. I think it's just a mistake not borne by any communications strategy, just an angry, frustrating, flinching twitter thumb. That's not a strategy it's just 'reacting'.