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Apple unveils biggest update to Logic since the launch of Logic Pro X

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Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#101
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

For decades creatives and even non-creatives were able to be convinced that "Macs were better for audio, video, photography" without any analysis of benchmarks, hardware differences, performance. This thought pattern transcended the PowerPC processor, to the off-the-shelf Intel processors that the competitors used, to the ARM processors the mobile devices used. Apple continuing that perception with at least software…

Have you ever actually compared audio capabilities of Windows with macOS? (Or Android with iOS?) There's more to a computer than the clock speed of its processor.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#102
post #86

Earlier quoted context omitted.

Music Tech teacher here... when it was discontinued, I was working (part time) in a couple of schools who used Logic on PCs, as well as working for a few people who used it in their own studios. In the case of one of the schools and a number of the clients, I was the one who broke the news to them - generally greeted by disbelief initially, and then once they had checked up on it, absolute fury. If the intention was…

Tough (sincerely), and congrats on finding a gig that rewards you daily with passion and enthusiasm. But at the same time, I have little sympathy for people who hate Apple for a move like this - regardless of the optics and whether it was intentional. No one has to use a Mac, but frankly, there’s a reason why the creative crowd does. And, it’s beyond just brand image. They have a clear and complete vision for their s…

Apple buying a company and axing their products for other platforms is all too common and has nothing to do with "people running Windows on shoddy devices". They kill all the projects for other platforms, strengthen theirs, and hurt users in the process. It's that simple.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#103
post #57
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

It's the same reason Apple invests so heavily in Pages, Keynote and Numbers (all free apps on three different platforms). They believe that building software internally (taking hardware into account) leads to a better user experience, and sparks an intangible 'joy' when using their products--a sense of completeness that transcends software and hardware. This was the core of Jobs' philosophy and I think still drives t…

Apple invests heavily in iWork? That's news to me. Occasionally it'll see a couple new features (it's gotten better at that recently) but there was a long period between 2009 and 2017 or so that it was just worse than the iWork suite it replaced.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#104
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

Logic is better than ProTools (not encumbered by legacy implementation). It is also the basis for GarageBand on Mac and iOS.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#105
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

> That's plausible but AVID Pro Tools is even more prestigious than Logic and AVID's market cap is only $250 million[0]. In no universe is Pro Tools more prestigious than any of its competition. I think Pro Tools is viewed as The Thing That All Studio PHB Managers Purchased At Some Point So It's Reasonable For Studio Techs to Be Trained For. Kind of the "nobody ever got fired for picking IBM" of the music industry. I…

There’s also the legacy of pro tools and logic.

For many years pro tools was the only game in town for serious non-linear audio editing, and did not support midi at all.

Around the same time period Logic was the only game in town for serious midi work and didn’t support audio at all.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#106
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

I think killing off Aperture was as much a strategic focusing move as anything else. Prior to developing the current Photos app (Mac and iOS share a codebase), Apple was developing and maintaining Mac iPhotos, iOS iPhotos, Aperture and the old iOS Photos app (Pictures? I don’t even remember).

Reducing it all to one cross platform codebase allowed them to make the bundled app a bit more full featured, double down on a few headline mass market features like photos sync and theoretically add more features that are missing from Aperture over time. That said, they’ll probably never duplicate it all, probably don’t want to duplicate it all and they seem to have focused more of their photography effort on iPhone computational photography. Not to mention when Aperture was first released, Pixelmator, Acorn and Lightroom didn’t exist (on the market at least) yet.

Contrast with Logic where there still isn’t a lot like it and part of how you get to be a billion dollar business is by maintaining those hundred million dollar businesses. There’s a lot more YouTubers, DJs and Podcasters out there now, not just musicians and one thing they all have in common is they’re all dealing with audio production.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#107
post #33

Earlier quoted context omitted.

In my experience, musicians and other creative types care first and formost about getting results. So that means they need a toolchain that is flexible and rich enough to yield great results. Performance is a factor there, inasmuch as it constrains results. The toolchain part is pretty broad: this includes OS services (audio routing!), outboard hardware, DAWs and video editors, and third party plugins. When comparing…

I'd be curious to see what OS audio routing support you're talking about. Maybe I'm just done, but I've not seen anything with the capabilities of voicemeter for Windows or Pulse or JACK for Linux. Specifically I'd like to have application A and B play to speakers, and have an output I can record that has application A and my microphone, without sending application B to that output or my microphone to my speakers. At…

You can route the audio with soundflower

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#108
post #86

Earlier quoted context omitted.

Tough (sincerely), and congrats on finding a gig that rewards you daily with passion and enthusiasm. But at the same time, I have little sympathy for people who hate Apple for a move like this - regardless of the optics and whether it was intentional. No one has to use a Mac, but frankly, there’s a reason why the creative crowd does. And, it’s beyond just brand image. They have a clear and complete vision for their s…

Apple buying a company and axing their products for other platforms is all too common and has nothing to do with "people running Windows on shoddy devices". They kill all the projects for other platforms, strengthen theirs, and hurt users in the process. It's that simple.

More recently, Dark Sky is in the process of being killed for Android

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#109
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

[deleted]

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#110
post #86

Earlier quoted context omitted.

Tough (sincerely), and congrats on finding a gig that rewards you daily with passion and enthusiasm. But at the same time, I have little sympathy for people who hate Apple for a move like this - regardless of the optics and whether it was intentional. No one has to use a Mac, but frankly, there’s a reason why the creative crowd does. And, it’s beyond just brand image. They have a clear and complete vision for their s…

Apple buying a company and axing their products for other platforms is all too common and has nothing to do with "people running Windows on shoddy devices". They kill all the projects for other platforms, strengthen theirs, and hurt users in the process. It's that simple.

> has nothing to do with "people running Windows on shoddy devices".

You don't really believe that. This is specifically the reason Microsoft introduce their flagship device: the Surface Pro... and Google introduce theirs: the Pixel.

These companies don't suck, but their licensing model causes frustrations for even them!

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