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Apple unveils biggest update to Logic since the launch of Logic Pro X

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Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#41
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

Selling the super high end Mac pros into the audio industry probably

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#42
post #40
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

My guess is that Apple knows a lot of people need to keep on buying macs to use Logic and Final Cut. Look at the price of Logic compared to other DAWs. Apple is almost giving it away for free. It only costs $200 but in contrast comparable DAWs cost many times that. Ableton Live Suite costs $750. Nuendo costs $1000. Etc. AFAIK Aperture never had such a hardcore following and didn't offer such a unique product. The pho…

Bitwig 400$, expensive, but closer to the goal and it seems that it provides more content.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#43
post #27
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

Came here to ask the same question and so far none of the answer seems convincing to me. It would have made a little more sense if they had released this update as Logic Pro 11 and charges some upgrade fees. Instead it is free. To put it into perspective, Logic Pro X user has been getting free update for nearly 7 years running! I think one possible reason / theory is that the resource allocated to Logic is so small (…

Don't worry, Apple gets their money back on the hardware.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#44
post #42
post #40

Earlier quoted context omitted.

My guess is that Apple knows a lot of people need to keep on buying macs to use Logic and Final Cut. Look at the price of Logic compared to other DAWs. Apple is almost giving it away for free. It only costs $200 but in contrast comparable DAWs cost many times that. Ableton Live Suite costs $750. Nuendo costs $1000. Etc. AFAIK Aperture never had such a hardcore following and didn't offer such a unique product. The pho…

Bitwig 400$, expensive, but closer to the goal and it seems that it provides more content.

Bitwig is amazing, specially now with The Grid.

But it's still the underdog. If it becomes more popular I'm sure the price will go up at some point.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#45
It seems odd to me that there are no videos accompanying this press release, and there also don't appear to be any videos in the Mac app store. It seems like video (with audio!) would be a much better way to show off what this new version can do.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#46
Relative to the competition, Logic is an incredible value. I am an Ableton Live user, but Logic, an arguably superior product, is available for a fraction of the cost of Live Studio. I have my fingers crossed that Ableton can catch up on some of Logic's features (flex pitch comes to mind).

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#47
post #9

Earlier quoted context omitted.

It doesn't really make much sense from a $ perspective and really only serves as a lesser (and rapidly diminishing) halo effect for the rest of the brand. Logic is one of those programs that keeps people on Macs. I'm sure I don't need to explain this to a Logic owner but audio engineering and production was strictly a Mac-only affair in the past and that has rapidly changed over the past decade. Macs have gotten incr…

I agree with you wholeheartedly on the halo effect point. Without Logic and Final Cut, there’s no reason to not run Protools and Adobe Suite on a cheaper PC workstation. I’m curious about your statement that professional-grade audio software had historically been a Mac-only affair. Is that really true? I was using some pretty serious audio production software in Windows as early as 2003. What kinds of software were M…

As another reply took issue with, strictly was probably a bit overstated. Software support was a secondary issue vs hardware support. You simply did not have Windows drivers for many of the top audio interfaces or you had major stability issues that vendors would blame on Windows. Macs were really plug and play hardware-wise and putting together properly specced PCs to run hardware on a stable basis really made the cost of advantage of a PC questionable.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#48
post #44
post #42

Earlier quoted context omitted.

Bitwig 400$, expensive, but closer to the goal and it seems that it provides more content.

Bitwig is amazing, specially now with The Grid. But it's still the underdog. If it becomes more popular I'm sure the price will go up at some point.

I wouldn't really compare the two. They target much different markets.

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#49
post #43
post #27

Earlier quoted context omitted.

Came here to ask the same question and so far none of the answer seems convincing to me. It would have made a little more sense if they had released this update as Logic Pro 11 and charges some upgrade fees. Instead it is free. To put it into perspective, Logic Pro X user has been getting free update for nearly 7 years running! I think one possible reason / theory is that the resource allocated to Logic is so small (…

Don't worry, Apple gets their money back on the hardware.

Bingo

Re: Apple unveils biggest update to Logic since the launch of Logic Pro X

#50
post #40
post #2

I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program. Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive. But that was before the surprising massive success of iPhones in 2007. Now, it seems like sales of Logic…

My guess is that Apple knows a lot of people need to keep on buying macs to use Logic and Final Cut. Look at the price of Logic compared to other DAWs. Apple is almost giving it away for free. It only costs $200 but in contrast comparable DAWs cost many times that. Ableton Live Suite costs $750. Nuendo costs $1000. Etc. AFAIK Aperture never had such a hardcore following and didn't offer such a unique product. The pho…

> AFAIK Aperture never had such a hardcore following and didn't offer such a unique product. The photography market is clearly dominated by Adobe anyway.

At the time, sure - but none of my friends and contacts who do part-time and professional photography have anything good to say about Adobe Lightroom - the move to Lightroom CC left a bad taste in everyone's mouth, as have the many Cloud-related SNAFUs (apparently a couple of years ago Adobe screwed-up Lightroom's non-destructive edit files and caused a load of people to lose all their Lightroom work - and times when people are unable to authenticate with Adobe so they can't even open the program). Apple would be on to a sure-winner by re-launching Aperture, especially if they give it the visual indexing features present in Apple's existing photo-management products.

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