Earlier quoted context omitted.
Most customers who have a glass of wine or beer with their dinner don't qualify as addicted. Also, the restaurants make the same (or even more profit) when selling alcohol-free beverages with their food.
Yeah, but I don't generally sit down and drink 3 cokes in one sitting. Alcohol is a great money maker because there's a large standard deviation to how many drinks a given person might order. It would be very rare for a customer to drink 3 cokes with dinner but not uncommon for someone to order 3 beers.
Do you generally sit down and drink 3 beers in one sitting?
> It would be very rare for a customer to drink 3 cokes with dinner but not uncommon for someone to order 3 beers.
At home, I drink much as I'm thirsty for, be it soda, beer, wine, tea, water... I certainly don't drink more just because it's alcoholic. I might drink less, or switch to something else, if I'm starting to feel drunk and it's not an occasion for such.
At a restaurant, I order less when alcohol is involved. I prefer to have my senses about me if I'll be driving home...