Earlier quoted context omitted.
Bikes tend to degrade slowly over time if you don't do regular maintenance. Most people don't notice the slow decline until it's quite bad when suddenly it feels like an unreliable POS. Giving people who are just a little frustrated with their bike might go a long way to helping keep people from getting to that point at least once.
This doesn't get enough attention in cycling promotion. One of the absolute biggest reasons that people aren't on their bikes is maintenance. Wheels go out of true, shifting gets wonky, and it starts to look like an unreliable form of transport. Sturdier commuter bikes help a lot with this, but every commuter seems to think they need a bike with super-light wheels and a thin, weak 12-speed chain.
Give me a bike that doesn't break all the time or at least makes it super-easy and super-fast to fix any parts that do, and doesn't cost like $1,000 (why the actual hell should a decent one cost 1/20th as much as a lower-end car?! Think about what goes into both! How does that make any sense? 1/100 seems more reasonable, and for one that does not suck just like the $20,000 car probably does not suck remotely the same way a low-end bike does or it'd get lemon law'd away) and I'll go back to bike riding.