This seems kind of doomed to fail. Amazon is appealing because it provides a good customer experience: good prices, fast shipping, wide variety of products, responsive customer service, etc. More local businesses fail to compete because they mostly offer the same things with worse prices and experience. It's one thing to appeal to people's sense of civic responsibility for the environment, another thing entirely for…
>>> it provides a good customer experience: good prices Amazon had not offered better prices than the main brick-and-mortar shops for a long long time. Try comparing the items you see in shops with the same on Amazon and be Amazed. The best are small household items. Sellers buy from Ikea and resell on Amazon. Sometimes customers find out and they post reviews you can imagine, "OMG this is the £4 cutlery pack from Ik…
mayyybe outside of urban environments?
Where I live its a bunch of boutiques that have been hoping for altruistic charity from people that can relate to "the struggle". It only works on idealistic and impressional college kids and other small business owners in the 'cult of local'.
They've also sent comical emails for conveniently non-dilutive financing to any customer that Square leaked their info to "in these trying times".