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Will cable TV be invaded by commercials? (1981)

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Re: Will cable TV be invaded by commercials? (1981)

#181

Earlier quoted context omitted.

People had watch parties the moment episodes dropped for GoT. Bars would even air episodes in later years. Most of the world watched it together, both legally and illegally. It was definitely the same thing.

GoT was in 10-20 million in final season worldwide. Seinfeld finale was 70-80 million in US alone. https://www.latimes.com/archives/la-xpm-1998-may-16-ca-50143... The numbers don’t even compare. With Seinfeld that’s literally 1 in 5 people in the US. GoT is what, maybe 1 in 100?

And Friends, Simpsons, Seinfeld etc were things whole families watched together (depending on the kids’ ages of course). Families are not watching GoT and Westworld together en masse. TV shows filled with violence and boobs just aren’t going to be ‘everyone’s seen it’ shows like tamer ones, even if it feels to 20-year-olds like ‘everyone’ has seen them.

Re: Will cable TV be invaded by commercials? (1981)

#182
post #145

Earlier quoted context omitted.

There is already plenty of product placement on Netflix. The smoking is notorious, for example. They cram in cigarettes wherever they can, often to the detriment of the scene. I really wish there were laws mandating a very obvious " this scene was sponsored by X" overlay.

Not sure if its region dependent, but my Netflix shows a warning about product placement at the beginning of the show. I have to say that it was a bit of an eye-opener- a lot of these ads are not obviously product-placement at all. The one that shocked me the most was an episode of "Friends from College" where the main characters went up the Napa valley for some wine tasting and then stopped into McDonalds on the way…

To be fair, I would do that McDonald’s thing without having ever seen that ad.

They may simply know their market well enough to know that people who tend to do McDonald’s take it as a “different kind of food”.

Re: Will cable TV be invaded by commercials? (1981)

#183

I will bet a lot that Netflix is headed this way too. Once Netflix stops growing, it will need to find additional growth, and advertisement will be the way to additional profit.

There is already plenty of product placement on Netflix. The smoking is notorious, for example. They cram in cigarettes wherever they can, often to the detriment of the scene. I really wish there were laws mandating a very obvious " this scene was sponsored by X" overlay.

>I really wish there were laws mandating a very obvious " this scene was sponsored by X" overlay.

I don't think an in-vision in-scene notice should be required, as that is very intrusive to the viewer. However, I would support a requirement of full transparency, and I do believe they already notify people of product placement per episode (or am I thinking YouTube? I know I've seen recent notifications somewhere).

Alternately, I would support in-vision in-scene overlays if a subscriber could disable them. I can understand why it would be desirable to be enabled by default, but as an adult viewer who is quite capable of making my own purchasing decisions, I should have the right to consume media without that type of quasi-condescending warning invading my enjoyment of a given piece of media.

Re: Will cable TV be invaded by commercials? (1981)

#184

Im enjoying Hulu/Netflix/Prime Video while I can. My kid has grown up in a household without commercials and where you get points for who can hit “skip” the fastest when one does pop up. Commercials were always annoying but when you aren’t used to seeing them then it really hits home that your seeing the exact same commercial for floor wax sixteen times an hour and the exact same commercial for anti-AIDS drugs sixtee…

FWIW, uBlock Origin is very effective against Youtube. I never see ads on Youtube.

Do you mean display ads or pre-rolls? I don't get any display ads but I get pre-rolls constantly with uBO.

Re: Will cable TV be invaded by commercials? (1981)

#185

I will bet a lot that Netflix is headed this way too. Once Netflix stops growing, it will need to find additional growth, and advertisement will be the way to additional profit.

"Growth" is now one of my most hated overused business lingo, after "innovation". Is it too naive to hope that this pandemic will make us collectively question the value of creeds like growth for growth's sake?

To make it precise: growth is the next generation having a greater abundance than the current.

If you care about global poverty, disease, famine etc. then you care about growth.

Since we do not have levels of abundance which reach everyone even in rich societies, growth is everywhere a concern.

To "question its value" is to say: since I have sufficient wealth, that'll do for the planet.

Re: Will cable TV be invaded by commercials? (1981)

#186

Im enjoying Hulu/Netflix/Prime Video while I can. My kid has grown up in a household without commercials and where you get points for who can hit “skip” the fastest when one does pop up. Commercials were always annoying but when you aren’t used to seeing them then it really hits home that your seeing the exact same commercial for floor wax sixteen times an hour and the exact same commercial for anti-AIDS drugs sixtee…

> the exact same commercial for anti-AIDS drugs sixteen times per hour.

European here, I will go over my surprise / weirdness about having ads for chronic disease medication like that, to ask : do you actually, you as the patient, choose which medication you receive for disease like that? Does your opinion override that of the doctor? Is it not ultimately a moot choice both by you and the doctor because the one you will get is the one your insurance covers?

I have a hard time reconciling what (little) I know about in the US medical system between insurance behavior, doctor choice, and ads aimed at patient choice.

I understand ads for non prescription drugs and little things like cough, but ads for HIV treatment I can't fathom.

As for your question, while the ad might be massively bad targeting for you, it might still be the best they have where you fit in the restriction set by the ad publisher, so better they get money on a poor match than no money at all. Usually a publisher that has terrible targeting.

Re: Will cable TV be invaded by commercials? (1981)

#187
post #163

Earlier quoted context omitted.

The networks have always entirely owned Hulu. It's that way because they want it to be. Netflix has no such network licensing problems.

How quickly does Netflix get those shows? I believe Hulu gets them the day after broadcast. Maybe the network licensing term are different depending on the delay between broadcast and streaming?

As far as I know, Netflix negotiates those rights independently so it varies per network. They're doing a new-ish model now, though, where Netflix actually pays to co-produce content with networks in exchange for getting faster and/or exclusive streaming access.

The most high-profile example off the top of my head is the new Michael Jordan doc; they split the cost with ESPN, and Netflix gets next-day international rights and accelerated domestic streaming rights (3 months after broadcast, I think).

Re: Will cable TV be invaded by commercials? (1981)

#188

I don't pirate because I don't want to pay for content - I pirate because it is the only way I can get a lot of content. I wish there was a global way to subscribe to and pay for content in a market/app-independant way. If you are not in the USA, Canada or UK, your options to pay for the most popular, newest content are very, very limited. And if you are in a very small and/or somewhat impoverished country, forget ab…

> I wish there was a global way to subscribe to and pay for content in a market/app-independant way.

The socialist party (biggest left wing party at the time, and in power 2012-2016)here in France talked at lengtht about this idea during Sarkozy's implementation of the repressive Hadopi system.

Pay a yearly fee, don't get punished for pirating, money gets redistributed. Similar but also vastly different to how we already have a specific contribution for French state medias, and then one to finance French production (movies, music,...).

It didn't get past the heavy talk part because no matter how you turn it, the abuse / unfair redistribution / increasing need unrealistic compared to usage is unavoidable.

Re: Will cable TV be invaded by commercials? (1981)

#189

Im enjoying Hulu/Netflix/Prime Video while I can. My kid has grown up in a household without commercials and where you get points for who can hit “skip” the fastest when one does pop up. Commercials were always annoying but when you aren’t used to seeing them then it really hits home that your seeing the exact same commercial for floor wax sixteen times an hour and the exact same commercial for anti-AIDS drugs sixtee…

I wouldn't be surprised if you're actually quite a good pick for the floor wax commercial demographic. Now you, specifically, may not have waxable floors or an interest in floor maintenance, but the more interesting questions is, how many people who look similar to you to an algorithm do?

Let's assume renters don't generally wax their floors, and cheap shitty floors don't need waxing. So we're looking for people likely to own a home nice enough too have wooden floors worth maintaining. You could probably do worse than to show that commercial to "highly-educated people with children, working in fields adjacent to software engineering."

Re: Will cable TV be invaded by commercials? (1981)

#190

I will bet a lot that Netflix is headed this way too. Once Netflix stops growing, it will need to find additional growth, and advertisement will be the way to additional profit.

"Growth" is now one of my most hated overused business lingo, after "innovation". Is it too naive to hope that this pandemic will make us collectively question the value of creeds like growth for growth's sake?

>"Growth" is now one of my most hated overused business lingo, after "innovation". Is it too naive to hope that this pandemic will make us collectively question the value of creeds like growth for growth's sake?

The "growth for growth's sake" is a thought-stopping meme. Let's unpack why that's an inaccurate reason for why companies do what they do and also why people who don't even work at those companies also care about growth.

The commenter you responded mentioned Netflix and "growth". Remember that Netflix went public in 2002 with an IPO.

When any company sells shares of ownership to investors, they're making a deal with society that if you buy their stock, your money will "grow". For investors' shares to become more valuable, Netflix has to grow new revenue, grow new profits, grow new markets, grow new products, etc. Why do so many public investors (and the so-called "investors" includes your grandparents' pensions, teachers/firemen retirements, etc) care about their money "growing"?!? Because they want to protect their future purchasing power. (My previous comment about this: https://news.ycombinator.com/item?id=15728480)

On other hand, if a family restaurant wants to just open one location with 20 tables and a payroll of 10 workers and just be a stable business that never grows, they wouldn't be able to sell public stock because nobody would buy it. There's nothing wrong with being a company that never grows -- but that's not the deal Netflix made with society.

So to rewrite your question a different way which gets at the root of where the motivation of "growth" comes from... Are we questioning the value of companies "going public"? Or are we questioning the ideology of fiat-money "inflation"? How do we make your grandparents pensions not care about "growth"?!? That's very difficult to solve!

There are also non-public entities that also want "growth". Countries like growth because it raises the standard-of-living for their citizens. Some small private businesses like some limited-scale growth because the owners like the challenges of running bigger business (e.g. expand to 5 restaurant locations instead of just 1.)

Even though the pandemic has shown the benefits of less smog in Los Angeles because of less economic activity, it still has not removed the root of human reasons for desiring "growth".

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