It's amazing how much commercials have crept in. If you watch an "hour long" show from the early 80s, it's roughly 48 minutes. If you watch a similar show from 10-15 years ago, it's closer to 44-45 and in the last few years, it's more like 42 minutes. I assume it's only going to get worse as TV ad revenue drops faster with more alternatives.
Watch broadcast TV and you'll notice that hour long TV shows are in 1:15 timeslots because they need to pack in an extra 15 minutes of ads. Or the show will have bits cut out like half of the opening, the start and end of some scenes, etc...
It's like a creeping cancer that cannot be stopped. Back around 1981, advertisers would take a certain percentage of ad pages in each newspaper or magazine and consider it a reasonable deal. These days, they absolutely will not accept this unless they get a lot more space, obnoxious animations, force-play videos, and overlays that you have to click through, and often various registration walls, cross-site tracking, e…
The only reason you can block ads on the web is because there was a small window where the idealistic academics that built the internet and the web were able to keep commercial interests out so they were able to use open universal protocols. The same will not be true for VR.
It's only a matter of time until sites are rendering ads and content via websockets and wasm.
I think there’s a chance it will be different: at least now there is the potential to offer customers an ad-free package for an extra cost. Some services like Hulu already do this (offering cheaper plan with ads and a slightly pricier plan with no ads). I think with cable this would have been difficult or impossible to achieve. One nice thing about this is it makes plain how much the networks make from showing ads to…
Not true. HULU still shows ads, even with "No Ads" version. From their website: Hulu (No Ads) Get First Month Free then $11.99/month A few excluded shows play with ads. [from here https://signup.hulu.com/plans ] That last line kills me. It's like H2G2, you can't have Tea and No Tea unless you remove your common sense particle.
I mean, you're not wrong, but it's only for three shows, and there are no ads during the shows, only before and after. It was 7 when it first launched, so it doesn't seem like any other shows or new content will ever have ads. But hey, if you watch Agents of Shield, Grey's Anatomy, or How to Get Away with Murder, that surely does suck.
It's amazing how much commercials have crept in. If you watch an "hour long" show from the early 80s, it's roughly 48 minutes. If you watch a similar show from 10-15 years ago, it's closer to 44-45 and in the last few years, it's more like 42 minutes. I assume it's only going to get worse as TV ad revenue drops faster with more alternatives.
Do you have a citation for this? It's been 42-44 minutes of content for at least the last 20 years in my experience.
It's like a creeping cancer that cannot be stopped. Back around 1981, advertisers would take a certain percentage of ad pages in each newspaper or magazine and consider it a reasonable deal. These days, they absolutely will not accept this unless they get a lot more space, obnoxious animations, force-play videos, and overlays that you have to click through, and often various registration walls, cross-site tracking, e…
The only reason you can block ads on the web is because there was a small window where the idealistic academics that built the internet and the web were able to keep commercial interests out so they were able to use open universal protocols. The same will not be true for VR.
Are you sure? I will have VR (AR?) googles with a camera that sees what my head points at, processes the video graying out ads, and shows it to me on my screens. Not sure commercial interests can prevent this product.
The only reason you can block ads on the web is because there was a small window where the idealistic academics that built the internet and the web were able to keep commercial interests out so they were able to use open universal protocols. The same will not be true for VR.
It’s already not true on mobile generally. No view source, no extensions, no user injected scripts. You get the page the server wants you to see.
Firefox is an exception here, which really underscores it's importance
I will bet a lot that Netflix is headed this way too. Once Netflix stops growing, it will need to find additional growth, and advertisement will be the way to additional profit.
I think there’s a chance it will be different: at least now there is the potential to offer customers an ad-free package for an extra cost. Some services like Hulu already do this (offering cheaper plan with ads and a slightly pricier plan with no ads). I think with cable this would have been difficult or impossible to achieve. One nice thing about this is it makes plain how much the networks make from showing ads to…
Not true. HULU still shows ads, even with "No Ads" version. From their website: Hulu (No Ads) Get First Month Free then $11.99/month A few excluded shows play with ads. [from here https://signup.hulu.com/plans ] That last line kills me. It's like H2G2, you can't have Tea and No Tea unless you remove your common sense particle.
How is this not a false advertising lawsuit in the making? I mean, maybe the effect will be to make it "Hulu Silver", but that's better than blatantly claiming "No Ads" on an ad-containing product.