Earlier quoted context omitted.
American tried this a few years ago with "more legroom throughout coach" back in 2005-ish and it nearly bankrupted them. People flatly and absolutely refuse to pay more than the bare minimum to fly places. This will not change once the pandemic panic dies down. I'd pay a bit more for transcontinental flying but, like, I'm very much in the minority and I fly enough to get free upgrades most of the time anyways.
> People flatly and absolutely refuse to pay more than the bare minimum to fly places This is too facile a take, given the existence of Business and Premium Economy. I think the Asian low-cost carriers probably have it right with very very cheap basic seats, and then the ability to eke out the consumer surplus with reasonably priced “upgrades”. Air Asia’s “hot seats” have a tiny bit more leg room and are charged acco…
Flight aggregators actually switched to providing more of this comfort information (especially Google Flights) specifically because of BE but it wasn't enough to save BE.
Business is paid for by businesses, and premium economy is paid for by, uh, cheap businesses. I think PE was brought in so in times of austerity businesses could avoid negative press associated with buying business-class airfare but still wanted to provide their employees a modicum of comfort so they could hit the ground running off the back of their flights.
LCCs are interesting, because I would argue they support my case: people won't pay more than the bare minimum fare for a flight. They may pay small amounts for comfort upgrades but the butt in seat is a commodity. Hence, legacy carriers who try and cover their costs of 50% less density in coach are going to get their lunch eaten by LCCs who don't as the pricing disparity grows larger.