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Will cable TV be invaded by commercials? (1981)

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121–130 of 361 posts

Re: Will cable TV be invaded by commercials? (1981)

#121

If advertising ever intrudes on streaming the way it did on cable, I'll just transition out of watching TV altogether. I don't care near as much about keeping up with the zeitgeist as I used to. Maybe I'm just getting old.

Old? I feel like a dinosaur because I still watch shock DVDs. Still no ads. No DRM. No funky software needed, though, TBH, the bits are encrypted. Not sure how long optical media lasts, but I am hoping these things last a few more decades.

Re: Will cable TV be invaded by commercials? (1981)

#122

I will bet a lot that Netflix is headed this way too. Once Netflix stops growing, it will need to find additional growth, and advertisement will be the way to additional profit.

They might introduce a cheaper tier with ads, like Hulu does.

Re: Will cable TV be invaded by commercials? (1981)

#123

Earlier quoted context omitted.

If you heard about Game of Thrones or Westworld or Stranger Things, or most recently, Tiger King, you'd realize this is very much still a thing for a large population. Weekly shows of certain types have massive speculation and plot discussion crowds with podcasts and analysis channels. Then there's a second viewership wave created by all the memes. Netflix's just drop the whole season model has cost them a lot in pub…

> If you heard about Game of Thrones or Westworld or Stranger Things, or most recently, Tiger King, you'd realize this is very much still a thing for a large population. This isn't the same thing. In the 1990s, everybody watched The Simpsons. Even the people who hated it still watched it so they could complain about it. It was on broadcast TV so everybody had access to it. And Friends, and Cheers, and so on. Game of…

People had watch parties the moment episodes dropped for GoT. Bars would even air episodes in later years. Most of the world watched it together, both legally and illegally. It was definitely the same thing.

Re: Will cable TV be invaded by commercials? (1981)

#124
post #2

And the real question is: will history repeat itself with Netflix, et al? HBO demonstrates that it’s still an open question.

I think they are bound to. You don’t think as soon as Disney can they aren’t going to start showing ads for everything Disney related?

The worst step back to me from TV -> streaming -> streaming becoming more TV like is content release schedules. The Mandalorian on Disney Plus was a great example, you have all the episodes ready and there isn’t a good reason to keep them sitting behind a time gate. I would be much more likely to subscribe for a month to watch a show in a week than I would be to subscribe for a few months to few one show. Instead you get none of my money

Re: Will cable TV be invaded by commercials? (1981)

#125
post #2

And the real question is: will history repeat itself with Netflix, et al? HBO demonstrates that it’s still an open question.

I’ve recently noticed some Hulu shows that let you know you’ll see ads even if you subscribe to ad-free Hulu.

That's tremendous. That type of brazen not-give-a-shit is impressive to me, as abhorrent as it is.

Re: Will cable TV be invaded by commercials? (1981)

#126
post #121

If advertising ever intrudes on streaming the way it did on cable, I'll just transition out of watching TV altogether. I don't care near as much about keeping up with the zeitgeist as I used to. Maybe I'm just getting old.

Old? I feel like a dinosaur because I still watch shock DVDs. Still no ads. No DRM. No funky software needed, though, TBH, the bits are encrypted. Not sure how long optical media lasts, but I am hoping these things last a few more decades.

DVDs don’t have DRM????

Re: Will cable TV be invaded by commercials? (1981)

#127

Earlier quoted context omitted.

If you heard about Game of Thrones or Westworld or Stranger Things, or most recently, Tiger King, you'd realize this is very much still a thing for a large population. Weekly shows of certain types have massive speculation and plot discussion crowds with podcasts and analysis channels. Then there's a second viewership wave created by all the memes. Netflix's just drop the whole season model has cost them a lot in pub…

>this is very much still a thing for a large population No, it's so radically different that while there is still zeitgeist related to TV, it's not wrong to say the "tv zeitgeist" is dead. Following a TV show used to be even more in the moment than following sports are today. Either someone saw last night's game, or they didn't and you can't have a meaningful conversation with them. They might catch up watching the h…

[deleted]

Re: Will cable TV be invaded by commercials? (1981)

#128
post #114

Earlier quoted context omitted.

Or they just raise prices like they have done multiple times now.

Eventually this kind of approach would torpedo their company's growth. Every price hike alienates part of their base who, for whatever reason, cannot or will not accept the new higher price and they will jump to another provider who is the same or cheaper in price even if the product they receive is worse. At some point the price difference between the quality product and the cheap product becomes so vast that the qu…

Netflix per dollar is about the cheapest entertainment you can get. Frankly it should be MORE expensive for the amount of high quality content they release constantly.

Re: Will cable TV be invaded by commercials? (1981)

#129

It's amazing how much commercials have crept in. If you watch an "hour long" show from the early 80s, it's roughly 48 minutes. If you watch a similar show from 10-15 years ago, it's closer to 44-45 and in the last few years, it's more like 42 minutes. I assume it's only going to get worse as TV ad revenue drops faster with more alternatives.

I don't find it amazing. 1980 was 40 years ago. For context, the first commercial TV broadcast in the US was in 1941, and it didn't really get going until the late 40s. For the format not to have found it's most profitable show length for an hour long slot 35 years after it started, and for it to still be evolving 40 years from that point with a huge amount of innovation in the tech isn't really surprising.

I would suppose OPs argument is that this is like how much sawdust can you add to food before people notice and choose alternative media consumption. There's presumably a lot of deadweight loss and collusion that play to these results.

Re: Will cable TV be invaded by commercials? (1981)

#130
post #2

And the real question is: will history repeat itself with Netflix, et al? HBO demonstrates that it’s still an open question.

I’ve recently noticed some Hulu shows that let you know you’ll see ads even if you subscribe to ad-free Hulu.

There are three shows with ads on Hulu without ads.

https://help.hulu.com/s/article/hulu-no-ads?language=en_US#s...

The additional shows you can get on demand without Hulu Live TV have ads. But that’s more akin to traditional cable.

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