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Will cable TV be invaded by commercials? (1981)

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Re: Will cable TV be invaded by commercials? (1981)

#81

Post by Nextgrid »

bosswipe wrote: post #20
downerending wrote: post #7

It's like a creeping cancer that cannot be stopped. Back around 1981, advertisers would take a certain percentage of ad pages in each newspaper or magazine and consider it a reasonable deal. These days, they absolutely will not accept this unless they get a lot more space, obnoxious animations, force-play videos, and overlays that you have to click through, and often various registration walls, cross-site tracking, e…

The only reason you can block ads on the web is because there was a small window where the idealistic academics that built the internet and the web were able to keep commercial interests out so they were able to use open universal protocols. The same will not be true for VR.

A glimpse of the future: https://www.youtube.com/watch?v=YJg02ivYzSs

Re: Will cable TV be invaded by commercials? (1981)

#82

Post by pests »

banana_giraffe wrote: post #61
WheelsAtLarge wrote: post #39

I will bet a lot that Netflix is headed this way too. Once Netflix stops growing, it will need to find additional growth, and advertisement will be the way to additional profit.

I've been waiting for the day for shows on Netflix to start replacing in-show things like posters on the wall with recent ads.

Shows and networks have already been doing this for a very long time.

https://www.hypable.com/how-i-met-your-mother-is-inserting-n...

Re: Will cable TV be invaded by commercials? (1981)

#83

Post by BLKNSLVR »

RandomBacon wrote: post #50
egypturnash wrote: post #22

Earlier quoted context omitted.

[flagged]

Please don't turn an economic model into a political platform.

I half agree with parent and half agree with you.

On one hand, economic models are political platforms.

On the other hand all the -isms are very loaded topics due to decades of misrepresentation (as is the nature of politics).

But, I think this post isn't the place to discuss it.

Re: Will cable TV be invaded by commercials? (1981)

#84

Post by dylan604 »

matheusmoreira wrote: post #74
dylan604 wrote: post #66

Earlier quoted context omitted.

> (My VR goggles will gray out billboards, etc.) I think it'll be the exact opposite. I think the Black Mirror episodes are closer to what will be in our (not too distant) future. The content will track your gaze, and if you are not looking at the ad, then measures will be taken to get your attention back to where "it should be".

The measures depicted in Black Mirror are straight up torture. Loud noise to punish people who refuse to look at advertisements? That level of abuse should be cause for violent resistance.

Doubtful the sheeple would resist. That would take too much effort. It's just easier to watch the commercial.

Wasn't there one that just paused the video, and would not continue until you watched the ad? The advertisers have to crawl before they can run. But if they had their way, loud noises would not be beyond their acceptable measures. I mean, they did spend all of that money producing the ad, so the least you can do is watch it.

Re: Will cable TV be invaded by commercials? (1981)

#85

Post by ocdtrekkie »

bovermyer wrote: post #75
ocdtrekkie wrote: post #57

Earlier quoted context omitted.

If you heard about Game of Thrones or Westworld or Stranger Things, or most recently, Tiger King, you'd realize this is very much still a thing for a large population. Weekly shows of certain types have massive speculation and plot discussion crowds with podcasts and analysis channels. Then there's a second viewership wave created by all the memes. Netflix's just drop the whole season model has cost them a lot in pub…

Yeah, but I no longer care. Twenty years ago, or ten years ago even, I would be adamant about keeping up with the latest series. Now, though? I don't care about "tha memes." I don't care if I'm current in my analogies. I want to take care of the people I care about, and experience things that enrich my life. Other people can care about memes and such, and I don't think any less of them for it. Not that they need my v…

You don't care, but "the TV zeitgeist is gone" wouldn't really be a true statement, in a general sense. The hype of popular TV shows in our culture is very much active today, and it's actively influencing the ways TV shows are distributed and released.

Re: Will cable TV be invaded by commercials? (1981)

#86

Post by TaylorAlexander »

Talanes wrote: post #63
artificial wrote: post #53

Earlier quoted context omitted.

Plugin to overlay ad areas with They Live / Barbara Kruger style positive messages. “smile” “breathe” “relax”

Go full They Live and just replace every ad with "Consume"

And replace people with aliens.

Re: Will cable TV be invaded by commercials? (1981)

#87

Post by pmiller2 »

etrautmann wrote: post #51
bovermyer wrote: post #24

If advertising ever intrudes on streaming the way it did on cable, I'll just transition out of watching TV altogether. I don't care near as much about keeping up with the zeitgeist as I used to. Maybe I'm just getting old.

Yep, exactly. I refuse. I’m not sitting through any ads.

More importantly, I’m not paying to sit through ads.

Re: Will cable TV be invaded by commercials? (1981)

#88

Post by caf »

dylan604 wrote: post #69
bovermyer wrote: post #24

If advertising ever intrudes on streaming the way it did on cable, I'll just transition out of watching TV altogether. I don't care near as much about keeping up with the zeitgeist as I used to. Maybe I'm just getting old.

In the worst cases of cable/broadcast advertising, at least the content creators could dictate when the ads should be played. Sites like YouTube, just decided by algorithms when to place an ad based on time so you get ads in the middle of sentences. The streaming apps for cable channels also include ads just like watching it live. In these formats, they make it where you cannot skip ahead past the ad breaks, so it's…

Yeah that "ad in the middle of a sentence" thing annoys me, particularly because surely Google of all places has the ML chops to figure out how to place an ad at a natural break point based on the sound track!

Re: Will cable TV be invaded by commercials? (1981)

#89

Post by 4ec0755f5522 »

pests wrote: post #82
banana_giraffe wrote: post #61

Earlier quoted context omitted.

I've been waiting for the day for shows on Netflix to start replacing in-show things like posters on the wall with recent ads.

Shows and networks have already been doing this for a very long time. https://www.hypable.com/how-i-met-your-mother-is-inserting-n...

Is anyone still doing this? That company (SeamBI) is long dead. (Domain for sale, twitter nonactive since 2012, etc.)

Re: Will cable TV be invaded by commercials? (1981)

#90

Post by pixl97 »

dylan604 wrote: post #66
downerending wrote: post #7

It's like a creeping cancer that cannot be stopped. Back around 1981, advertisers would take a certain percentage of ad pages in each newspaper or magazine and consider it a reasonable deal. These days, they absolutely will not accept this unless they get a lot more space, obnoxious animations, force-play videos, and overlays that you have to click through, and often various registration walls, cross-site tracking, e…

> (My VR goggles will gray out billboards, etc.) I think it'll be the exact opposite. I think the Black Mirror episodes are closer to what will be in our (not too distant) future. The content will track your gaze, and if you are not looking at the ad, then measures will be taken to get your attention back to where "it should be".

>then measures will be taken to get your attention back to where "it should be".

Please drink verification can.

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