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Increasing transparency through advertiser identity verification

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31–40 of 97 posts

Re: Increasing transparency through advertiser identity verification

#31

>This change will make it easier for people to understand who the advertiser is behind the ads they see Call me skeptical, but won't it just lead to shell companies?

Sure, but this puts the spotlight back on the countries which allow shady crap. Take the United Kingdom. Google says Foo Ltd. are the advertiser, who are Foo Ltd? Well the UK legally requires Foo Ltd. to register with Companies House, a government agency, and this registration legally must identify Persons with Significant Control, actual humans who make decisions for Foo Ltd. But when you look closer you discover th…

>But when you look closer you discover

What percentage of people who view the ad are going to do this?

Re: Increasing transparency through advertiser identity verification

#32
post #29

Prepare yourself for ads from amorphous organizations with names like The Committee to Re-Establish Democracy or The Project for a New American Freedom. (No idea if these are real, I just made them up.) I suppose it helps to see precisely who is paying for an advertisement, but I don’t think this is actually useful in a real sense. The only long-term solution is education: foster a sense of skepticism towards all adv…

Education is certainly one part, but we could also shift business models away from advertising. Ads are a cancer on content and attention, and the fact that so much of the economy is centered around them is mind boggling.

Banning advertising doesn’t make this problem go away unless you can also enforce it worldwide. If Google went away, you will have Baidu or Yandex pick up the business. Are we in a position to regulate them too?

Remember that ads existed before internet. They also had the same fundamental problems. Only those days one had to be rich to muck with society

Re: Increasing transparency through advertiser identity verification

#33

Prepare yourself for ads from amorphous organizations with names like The Committee to Re-Establish Democracy or The Project for a New American Freedom. (No idea if these are real, I just made them up.) I suppose it helps to see precisely who is paying for an advertisement, but I don’t think this is actually useful in a real sense. The only long-term solution is education: foster a sense of skepticism towards all adv…

> foster a sense of skepticism towards all advertising Here, here. I would go further and say that human society needs a universal convention that flags paid speech as such, and gives people a clear protocol to filter any (or all) paid communication.

Sounds like (a polarized) wanting a yes/no-solution. Maybe for a speech solution you can use a transcript (speech to text converter) which stretches every possible text hyperlinking to (educating) extending webpages with further information hyperlinks, on a topic (wiki, translating pages,...) -what for sure let 'their' influence on you um grow and possibly become more polarized ? An example-try:

Methods:

      language regulation,

      using evaluative Words 
      telling shortend storys 
      repetition
      boasting
      hints ma(s)king half-truth to truth
So now, with that on your mind lets test the transcript adding hyperlinks using the named methods... (-;

Re: Increasing transparency through advertiser identity verification

#34

Prepare yourself for ads from amorphous organizations with names like The Committee to Re-Establish Democracy or The Project for a New American Freedom. (No idea if these are real, I just made them up.) I suppose it helps to see precisely who is paying for an advertisement, but I don’t think this is actually useful in a real sense. The only long-term solution is education: foster a sense of skepticism towards all adv…

> foster a sense of skepticism towards all advertising Here, here. I would go further and say that human society needs a universal convention that flags paid speech as such, and gives people a clear protocol to filter any (or all) paid communication.

There ain't no such thing as a free lunch.

If you filter the paid speech then it follows you should also filter out the actual art, cinema, theater, etc. it paid for. Now you are left with what?

Re: Increasing transparency through advertiser identity verification

#35

>This change will make it easier for people to understand who the advertiser is behind the ads they see Call me skeptical, but won't it just lead to shell companies?

Sure, but this puts the spotlight back on the countries which allow shady crap. Take the United Kingdom. Google says Foo Ltd. are the advertiser, who are Foo Ltd? Well the UK legally requires Foo Ltd. to register with Companies House, a government agency, and this registration legally must identify Persons with Significant Control, actual humans who make decisions for Foo Ltd. But when you look closer you discover th…

You're referring to financial shell companies used for tax evasion and are a very specific kind of shell company.

Shell companies in general are pretty commonly used and pretty common in the US (I can't speak to other countries). It's very easy to setup a very basic corporation anywhere in the US and can take anywhere from a week to a month depending on the state.

That corporation can get paid to run ads by another corporation. The new corporation will pay Google to run the ads and will still pay taxes, but their name will show up. The new corporation is providing a service as a middleman.

There are some specific restrictions on doing this kind of thing for other purchases and acting on others behalf, but not for ad buys.

Re: Increasing transparency through advertiser identity verification

#36

Earlier quoted context omitted.

Sure, but this puts the spotlight back on the countries which allow shady crap. Take the United Kingdom. Google says Foo Ltd. are the advertiser, who are Foo Ltd? Well the UK legally requires Foo Ltd. to register with Companies House, a government agency, and this registration legally must identify Persons with Significant Control, actual humans who make decisions for Foo Ltd. But when you look closer you discover th…

>But when you look closer you discover What percentage of people who view the ad are going to do this?

More than the number of people who were able to do so before. And hopefully if they find something shady they will let others know. This is why we require certain political ads to be attributed.

Re: Increasing transparency through advertiser identity verification

#37

Earlier quoted context omitted.

Sure, but this puts the spotlight back on the countries which allow shady crap. Take the United Kingdom. Google says Foo Ltd. are the advertiser, who are Foo Ltd? Well the UK legally requires Foo Ltd. to register with Companies House, a government agency, and this registration legally must identify Persons with Significant Control, actual humans who make decisions for Foo Ltd. But when you look closer you discover th…

>But when you look closer you discover What percentage of people who view the ad are going to do this?

Everyone that installed the browser extension that annotates ads for them.

Re: Increasing transparency through advertiser identity verification

#38

>This change will make it easier for people to understand who the advertiser is behind the ads they see Call me skeptical, but won't it just lead to shell companies?

Sure, but this puts the spotlight back on the countries which allow shady crap. Take the United Kingdom. Google says Foo Ltd. are the advertiser, who are Foo Ltd? Well the UK legally requires Foo Ltd. to register with Companies House, a government agency, and this registration legally must identify Persons with Significant Control, actual humans who make decisions for Foo Ltd. But when you look closer you discover th…

> But when you look closer

If you have US based LLC there is no looking closer. The only thing public will be your registered agent and company name, nothing else.

Re: Increasing transparency through advertiser identity verification

#39

There is a conference going on with Ernst & Young right now about identity verification, an Italian publication is posting verification data on the Ethereum blockchain, for each article. It is mostly for the publisher to protect themselves when people ask about whether they were actually the source, doesn't protect people from sharing fake sources or making it look similar with their own "verification" entries on a b…

If you haven't, check out Decentralized Identifiers [1] and Sovrin blockchain [2].

[1] https://w3c.github.io/did-core/

[2] https://sovrin.org

Re: Increasing transparency through advertiser identity verification

#40
post #29

Prepare yourself for ads from amorphous organizations with names like The Committee to Re-Establish Democracy or The Project for a New American Freedom. (No idea if these are real, I just made them up.) I suppose it helps to see precisely who is paying for an advertisement, but I don’t think this is actually useful in a real sense. The only long-term solution is education: foster a sense of skepticism towards all adv…

Education is certainly one part, but we could also shift business models away from advertising. Ads are a cancer on content and attention, and the fact that so much of the economy is centered around them is mind boggling.

Ads are often the lowest hanging fruit for ROI. Is it often far easier (less time consuming, less resource intensive, less risky) to manipulate human perception at large into buying your product than providing a functionally better product. Techniques are well established and broad reaching across all domains since it focuses on the consumer's perception. There's a reason businesses pour so much money into marketing and advertising.

Even if you do provide a functionally better product/service than competitors, it's often easier for a competitor to convince consumers their product/service is better than your functionally better product/service, if nothing else, by hiding in ambiguity and complexity or well crafted claims that deceive consumers.

There's also the obvious case that if you have an overall better product/service, if people don't know about it, it's not likely to succeed by word-of-mouth alone (there are exceptions) so advertising to aide discovery provides a necessary function but not to the level of manipulative practices we have today (marketing) that are employing sophisticated psychological techniques and are now even driven by targeted behavior data.

It's one thing to inform people "Hey we made this, it exists, it does this, and here's the cost, you can get it here..." but it's another thing entirely to manipulate consumers perception or play on behavioral faults over--I don't know--delivering a product or service of genuine value?

Given modern business environments, it seems to me that it's often financially best to deliver the minimal functional product/service a consumer will accept and convince them its better than it is (manipulate perceived value). That, to me also, doesn't create a strong economy, it creates a system that helps disproportionately redistribute wealth to those who can (and will) play that game.

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