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Increasing transparency through advertiser identity verification

blog.google

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Re: Increasing transparency through advertiser identity verification

#6
post #3

Would be nice if the information was not two clicks away but rather front and center, especially for political ads, but a really good step nonetheless

This is the plan. Once google have verified the advertisers, they can ‘help users understand the source of the advert’ by replacing the mini Ad icon with the advertisers’ favicon, to increase transparency..

Re: Increasing transparency through advertiser identity verification

#8
With verification, will Google be culpable the next time one of my users is redirected to a tech support scam from a Google ad?

At least twice a year at my business users are redirected to tech support scams from Google Search ads. Its always a similar story, "I searched for Amazon and clicked the first link".

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