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Magic Leap reportedly slashes jobs and steps away from consumer plans

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Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#181

> Citing COVID-19, CEO Rony Abovitz wrote in a blog post that the company needed to shift focus Right... because of Covid-19. As a counter example, Animal Crossing on the Nintendo Switch is doing phenomenal right now, in part due to Covid-19.

It's an easy scapegoat. OneWeb blamed it for going bankrupt even though everyone knew they were in a precarious financial situation 6 months before covid-19 even existed.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#182
post #132
post #127

Earlier quoted context omitted.

To be fair to the Segway, there's a remarkable number of self-balancing one wheel scooters on the street in SF these days (well, a few months ago). And I think you can trace all of those back to Segway. Sometimes v1 doesn't quite do it.

Those are toys. Back in the day, Kamen was going on about redesigning cities around them.

I think tools like this can be much more than toys: https://www.ewheels.com/product/new-gotway-msuper-x-msx-1600...

60 miles of range!

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#183

Earlier quoted context omitted.

Supposedly the magic leap demo was actually cool and used different technology than the eventually crappy hardware they ended up sort of shipping. I think they couldn’t get it to a place where it could be small enough to be useful? Hopefully when Apple ships AR hardware for real it’ll be what it should be. Magic leap will be kind of like General Magic or the creative nomad jukebox - right idea but too early with hard…

> Supposedly the magic leap demo was actually cool and used different technology than the eventually crappy hardware they ended up sort of shipping. i think that technology was CGI: https://hothardware.com/news/magic-leap-admits-outrageous-au...

What's really crazy about that video--while it's technically possible to make something mostly like that with current hardware[0]-- is that, if you have any experience with AR at all, you know that most of those UIs would be terrible to use.

[0] The FOV is accurate, given we're looking through a narrow camera lens, but gives the wrong impression that it fills what the user could see because it fills the video frame. The graphics wouldn't be "solid", they'd be transparent, but a pre-setup room can definitely do occlusion effects with foreground furniture. The physical gun controllers could be done, though nobody would fork out the money for it. And all the hand gestures and UI pinning stuff could be done, though the software support on Magic Leap does not help you in the least.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#184
post #142

Earlier quoted context omitted.

It's the segway solution. Cool tech that solves a problem which doesn't really exist.

The segway has been technologically superseded by electric scooters

They don't use gyroscopes so I'm not sure I'd say they superseded segweys technologically.

I also would hesitate to say they solve a common problem because the current market glut seems to be trailing a recent hype bubble of electric scooter startups.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#185
post #132
post #127

Earlier quoted context omitted.

To be fair to the Segway, there's a remarkable number of self-balancing one wheel scooters on the street in SF these days (well, a few months ago). And I think you can trace all of those back to Segway. Sometimes v1 doesn't quite do it.

Those are toys. Back in the day, Kamen was going on about redesigning cities around them.

Your comment raised the hair on back. I was a naive student in those days. Kamen's build up to the announcement and some of the posts of people who had tried "it" - they broke my heart and took away some of my innocence. You reminded me of all the hype pre-announcement. I couldn't sleep because of it.

I still respect Kamen but take every pre-announcement I hear with a strong degree of skepticism.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#186
post #132

Earlier quoted context omitted.

Those are toys. Back in the day, Kamen was going on about redesigning cities around them.

They're toys that a lot of people use as their primary methods of transport, along with other micro mobility solutions like electric scooters amd good old fashioned bikes. In a way, the future took the path of least resistance and redesigned micromobility around cities instead. And we might still end up redesigning cities around some of those options The segways itself doesnt make much sense to me though. I dont reme…

I know the market is small but the Segway was a fantastic upgrade for some people with limited mobility. A classmate of mine in college (2007 or so) who has cerebral palsy got one and it totally changed her ability to get between classes. More maneuverable than a wheelchair, faster than walking with crutches.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#187

They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. Google declined a follow on round recently, Apple has been developing their own tech for years, and Facebook has quietly stepped away from AR/VR. Magic Leap is reminiscent of another company with "Magic" in its name: General Magic ( https://en.wikipedia.org/wiki/General_Magic ). They both made a product…

> They're exploring a sale valued at $10B, but it's doubtful who would have the appetite to buy it at this valuation. One of the sentences in the article that leapt out at me from the article was "Magic Leap is one of the most well-capitalized consumer hardware startups ever, having raised more than $2.6 billion from investors": * "most well-capitalized" sounds very awkward. * How much they raised is hardly indicativ…

Neither “most well-capitalized” nor “best-capitalized” sounds particularly awkward to me. I’d probably use them interchangeably. (American English native speaker)

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#188

A little perpendicular to the subject, but this kind of thing always brings my mind back to iPhone. Apple had AT LEAST four kicks at the can with mobile devices. They had the "Knowledge Navigator" vaporware in 1987, twenty years before iPhone. https://en.wikipedia.org/wiki/Knowledge_navigator They started working on realizing the KN concept in 1987, and shipped Newton in 1993, fourteen years before iPhone. Alas, the…

> Apple had AT LEAST four kicks at the can with mobile devices. Another interesting Apple mobile device "kick": https://en.wikipedia.org/wiki/Motorola_Rokr

If you go back and see the original launch of the ROKR, though, you can see Steve Jobs barely masking his disgust at what Motorola was able to come up with. IIRC the iPhone was well underway from a product dev perspective when the ROKR shipped, and he knew it was going to kill anything the phone makers could envision.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#189

Earlier quoted context omitted.

Supposedly the magic leap demo was actually cool and used different technology than the eventually crappy hardware they ended up sort of shipping. I think they couldn’t get it to a place where it could be small enough to be useful? Hopefully when Apple ships AR hardware for real it’ll be what it should be. Magic leap will be kind of like General Magic or the creative nomad jukebox - right idea but too early with hard…

> Supposedly the magic leap demo was actually cool and used different technology than the eventually crappy hardware they ended up sort of shipping. i think that technology was CGI: https://hothardware.com/news/magic-leap-admits-outrageous-au...

As funny as this sounds I must agree. If they had something cool & innovative they could have shown the world and been upfront about the challenges to make it smaller. That could in turn bring new talent to help them. Instead we now see a drowning company.

In some way this reminds me of Theranos.

Re: Magic Leap reportedly slashes jobs and steps away from consumer plans

#190
post #80
post #77

Earlier quoted context omitted.

Magic Leap is really cool to use. That doesn't mean it's a feasible product for the mainstream.

Not with its playing-card-sized FOV it isn't

I tried it a couple years ago at PAX Unplugged, and that was exactly my reaction. I felt like I was putting a lot of attention into shifting around my direction to frame the AR, and searching for content, because I was looking through a pipe.
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