This from the website that built an empire on discovering and promoting new music - but today reviews Tik Tok videos [1] and treat Taylor Swift and Beiber like they are Richard D. James. [1] https://pitchfork.com/thepitch/tiktok-report-benees-supalone...
Methods of discovering and promoting new music change over time, especially compared to the peak days of a niche electronic music artist in the 90s. Tik Tok is an absolutely massive recent source of new music growth [0], Taylor Swift and Beiber are absolutely massive artists with almost unparalleled influence across multiple genres, their riding of new vibes throws off tsunami wave effects. They’re doing their job, a…
I mean... musical taste has its variations and I am cool with that but this is objectively an exaggeration.