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Vercel, formerly Zeit, raises $21M Series A

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Re: Vercel, formerly Zeit, raises $21M Series A

#91

Post by ghaff »

throwaway_pdp09 wrote: post #85
ghaff wrote: post #80

Earlier quoted context omitted.

There are various types of rebranding that may or may not involve renaming. However, with respect to renaming specifically, it often also comes about because your company name now bears no relationship to what you actually do. To take a random example from a past life, NL Industries used to be the Nation Lead Company but, while they still have some involvement in pigments, they don't actually do anything related to l…

After the renaming you mentioned of NL, was there any lasting measurable business effect such as change in turnover, profit, new customers, anything at all?

I have no idea. They did it decades ago.

I will say that it's easy to say that none of this stuff matters at all. And it's very hard to quantify among a zillion other variables. Is it crucial in the grand scheme of things? Probably not. But things like brand awareness and brand perception can matter--at least at the margins.

Re: Vercel, formerly Zeit, raises $21M Series A

#92

Post by singlow »

laputan_machine wrote: post #70
adriand wrote: post #45

As someone who has been involved in many branding projects, it is amusing to see all the negative commentary on the rebrand. This is human nature 101. Everyone always hates rebrands. In fact I am willing to bet that the executives who eventually bought into this new name also hated the new name when they heard it. Whenever we presented a new name to a company that wanted to be rebranded, we always asked them not to p…

Is Google a rebrand?

The software was named Backrub, before they started the company. I wouldn't call it a rebrand, since they never used that as a company name. Almost every product has a pre-release name that was never used as a brand.

Re: Vercel, formerly Zeit, raises $21M Series A

#93

Post by baxuz »

zoul wrote: post #81
baxuz wrote: post #68

Earlier quoted context omitted.

I honestly don't understand this fetishization of "serverless" functions. It leads to so much vendor lock-in, tooling complexity, and straight-up lack of features.

For me as a noob with very simple requirements, it’s very refreshing not having to care where and how my server code runs. Just add to a repo, push and forget. And if my code is written against some simple HTTP request interface, there shouldn’t be much trouble to move it elsewhere.

I've recently had a simple requirement. To build a site with content gated behind a paywall.

There's no way to have SSR'd gated content without paying a gazillion bucks to either netlify or next for role-based redirects.

Even if I would go for CSR'd content for the gated part, I'd have to fiddle with JWT tokens.

To handle users, I'd have to use a 3rd party service such as oauth, since zeit doesn't support users, and netlify's model is severely limited.

For a CMS, I'd have to again go for a subscription model.

Data and APIs are also another issue. There is no way to use something like Strapi since that needs to have a real DB behind it.

Now, to orchestrate the users for role-base redirects, oauth, payment gateaway data and everything else... I've no idea where to even start.

Re: Vercel, formerly Zeit, raises $21M Series A

#94

Post by yboris »

choward wrote: post #24
zoul wrote: post #18

“We decided to retain our signature triangle logo, although we have simplified it.” Is this satire? Can’t tell.

Same with this: > Vercel strongly connects to the words versatile, accelerate, and excel. It also "strongly connects" to the words "vermin" and "decelerate".

Also "vermicelli" (even closer in sound to "вермишель" in Russian) :P

Re: Vercel, formerly Zeit, raises $21M Series A

#96

Post by searchableguy »

baxuz wrote: post #93
zoul wrote: post #81

Earlier quoted context omitted.

For me as a noob with very simple requirements, it’s very refreshing not having to care where and how my server code runs. Just add to a repo, push and forget. And if my code is written against some simple HTTP request interface, there shouldn’t be much trouble to move it elsewhere.

I've recently had a simple requirement. To build a site with content gated behind a paywall. There's no way to have SSR'd gated content without paying a gazillion bucks to either netlify or next for role-based redirects. Even if I would go for CSR'd content for the gated part, I'd have to fiddle with JWT tokens. To handle users, I'd have to use a 3rd party service such as oauth, since zeit doesn't support users, and…

Don't. Just use a real backend. btw, Hasura can work with Google cloud run and heroku. Check it out. It's similar to strapi.

Re: Vercel, formerly Zeit, raises $21M Series A

#98

Post by covidcovidcovid »

WJW wrote: post #51
covidcovidcovid wrote: post #43

Earlier quoted context omitted.

I prefer to use other languages on backend something like C#, because JavaScript is too error-prone. You can't even just add two numbers (try (0.1 + 0.2) === 0.3) without some workarounds. and there are millions other issues with the language.

0.1 + 0.2 == 0.3 returns false in all the interpreters I have installed locally (Ruby, Python, NodeJS and Haskell), and you can't with a straight face pretend that Haskells type system is not strict enough. Because I was curious, I tested it out with C# on repl.it and behold, 0.1 + 0.2 == 0.3 returns false in C# as well: https://repl.it/repls/AdoredValidVirtualmachines . Not very surprising of course, since that "err…

If you write in C# decimal a = 0.1m; decimal b = 0.2m; var result = a + b; then you will get exactly 0.3, because decimal is a special high-precision numeric type that doesn't have such issues.

Re: Vercel, formerly Zeit, raises $21M Series A

#99

Post by covidcovidcovid »

acdibble wrote: post #49
covidcovidcovid wrote: post #43

Earlier quoted context omitted.

I prefer to use other languages on backend something like C#, because JavaScript is too error-prone. You can't even just add two numbers (try (0.1 + 0.2) === 0.3) without some workarounds. and there are millions other issues with the language.

It's not just JavaScript with that issue... https://0.30000000000000004.com/

Not if you use decimal type that is not available in JavaScript.

Re: Vercel, formerly Zeit, raises $21M Series A

#100

Post by fredguth »

adriand wrote: post #45

As someone who has been involved in many branding projects, it is amusing to see all the negative commentary on the rebrand. This is human nature 101. Everyone always hates rebrands. In fact I am willing to bet that the executives who eventually bought into this new name also hated the new name when they heard it. Whenever we presented a new name to a company that wanted to be rebranded, we always asked them not to p…

Honest questions, which rebranding you know worked? I mean, really.... I get the idea and even agree with it. It is just very hard to do it well.
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