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Congrats on the funding, but I'd like to know what prompted the name change. ZEIT sounded mysterious and edgy, while Vercel sounds like a company selling expensive handbags (to me).
EDIT: Not sure why, but from the article: > Vercel strongly connects to the words versatile, accelerate, and excel.
“We decided to retain our signature triangle logo, although we have simplified it.” Is this satire? Can’t tell.
Earlier quoted context omitted.
EDIT: Not sure why, but from the article: > Vercel strongly connects to the words versatile, accelerate, and excel.
That's just marketing speak. It doesn't actually explain why they changed their name.
It’s the kind of thing that could easily have come up in due diligence for the large recent investment.
“We decided to retain our signature triangle logo, although we have simplified it.” Is this satire? Can’t tell.
> Vercel strongly connects to the words versatile, accelerate, and excel.
It also "strongly connects" to the words "vermin" and "decelerate".
The name "Zeit" was very confusing for Germans. "Zeit" is the regular word for time and there's also a newspaper called "Die ZEIT".
Vercel CEO here. We are incredibly delighted to bring the new brand to the world and share the news of our funding. For everyone who's been on this journey with us so far, thank you, and we look forward to a lot more!
I've been a customer for 3 years. `now` has felt like such a great evolution of the Heroku experience, which seemed to stop evolving after it got acquired by Salesforce. Zeit focused on all types of applications when it started, not just static frontend and FaaS. I wish it would return to supporting apps beyond JAMstack.
But that was not the reason given - strange to cause such confusion.
Congrats on the funding, but I'd like to know what prompted the name change. ZEIT sounded mysterious and edgy, while Vercel sounds like a company selling expensive handbags (to me).
ZEIT is associated with full-stack hosting including backend servers, which they no longer want to focus on to. To solidify their pivot to frontend hosting in their users mind, they rename to strip all previous connotations from their brand.
Nextjs is most likely going to be the new Ruby on Rails. javascript all the way down, static rendering, PWA, server side rendering...everything baked in. This is a big backing for Next. However rebranding to Vercel is bad.
[1] https://blitzjs.com/ - https://github.com/blitz-js/blitz