I’m surprised to see so many people nagging about the brand. As one user pointed out, there’s a big newspaper brand with that name already. And otherwise, who cares, really? Same company. It’s not a soccer team.
Vercel, formerly Zeit, raises $21M Series A
71–80 of 203 posts
Re: Vercel, formerly Zeit, raises $21M Series A
#72Vercel CEO here. We are incredibly delighted to bring the new brand to the world and share the news of our funding. For everyone who's been on this journey with us so far, thank you, and we look forward to a lot more!
How will the investors recoup their investment? What are Vercel users going to give up to please your new overlords?
Re: Vercel, formerly Zeit, raises $21M Series A
#73“We decided to retain our signature triangle logo, although we have simplified it.” Is this satire? Can’t tell.
Same with this: > Vercel strongly connects to the words versatile, accelerate, and excel. It also "strongly connects" to the words "vermin" and "decelerate".
sounds like "varicocele"
Re: Vercel, formerly Zeit, raises $21M Series A
#74I've been a customer for 3 years. `now` has felt like such a great evolution of the Heroku experience, which seemed to stop evolving after it got acquired by Salesforce. Zeit focused on all types of applications when it started, not just static frontend and FaaS. I wish it would return to supporting apps beyond JAMstack.
Python works great on Now once you figure out how to deploy it there.
The lack of detailed documentation around Python does make me nervous that they may drop support for it some day though.
My notes on running a Python app on Now v2: https://github.com/simonw/til/blob/master/zeit-now/python-as...
Re: Vercel, formerly Zeit, raises $21M Series A
#75As someone who has been involved in many branding projects, it is amusing to see all the negative commentary on the rebrand. This is human nature 101. Everyone always hates rebrands. In fact I am willing to bet that the executives who eventually bought into this new name also hated the new name when they heard it. Whenever we presented a new name to a company that wanted to be rebranded, we always asked them not to p…
What value is there in renaming anything? You've said that out that "Google is a stupid and juvenile-sounding name." but you imply it doesn't matter - so what's the point? Isn't rebranding what companies do when they run out of ideas (one of my old employers changed its name at least 3 times because... why? I doubt they have a viable product yet. A name change isn't going to help).
To run from a bad reputation
To expand in to a market that already has a well known company by that name
Hard to rank for it for search purposes
Brand is about a specific niche that you want to expand out of
Re: Vercel, formerly Zeit, raises $21M Series A
#76As someone who has been involved in many branding projects, it is amusing to see all the negative commentary on the rebrand. This is human nature 101. Everyone always hates rebrands. In fact I am willing to bet that the executives who eventually bought into this new name also hated the new name when they heard it. Whenever we presented a new name to a company that wanted to be rebranded, we always asked them not to p…
Is Google a rebrand?
BackRub
Re: Vercel, formerly Zeit, raises $21M Series A
#77Vercel CEO here. We are incredibly delighted to bring the new brand to the world and share the news of our funding. For everyone who's been on this journey with us so far, thank you, and we look forward to a lot more!
curious why was the name Zeit not preferred?
To make people wonder how you are supposed to pronounce Vercel I guess.
Re: Vercel, formerly Zeit, raises $21M Series A
#78Re: Vercel, formerly Zeit, raises $21M Series A
#79As someone who has been involved in many branding projects, it is amusing to see all the negative commentary on the rebrand. This is human nature 101. Everyone always hates rebrands. In fact I am willing to bet that the executives who eventually bought into this new name also hated the new name when they heard it. Whenever we presented a new name to a company that wanted to be rebranded, we always asked them not to p…
My personal opinion is that every great company can have one re-brand in their lifetime, and many have. To name a few: BackRub, Cadabra, Doorbot, Justin.tv
Re: Vercel, formerly Zeit, raises $21M Series A
#80Earlier quoted context omitted.
What value is there in renaming anything? You've said that out that "Google is a stupid and juvenile-sounding name." but you imply it doesn't matter - so what's the point? Isn't rebranding what companies do when they run out of ideas (one of my old employers changed its name at least 3 times because... why? I doubt they have a viable product yet. A name change isn't going to help).
To run from a bad reputation To expand in to a market that already has a well known company by that name Hard to rank for it for search purposes Brand is about a specific niche that you want to expand out of
There are various types of rebranding that may or may not involve renaming. However, with respect to renaming specifically, it often also comes about because your company name now bears no relationship to what you actually do.
To take a random example from a past life, NL Industries used to be the Nation Lead Company but, while they still have some involvement in pigments, they don't actually do anything related to lead any more AFAIK. (This is a major reason companies switch from a descriptive name to just some letters.)