TLDR: Both are afraid of Netflix making channel subscriptions superfluous. It's an interesting read with lots of explanations.
Yeah, I don't agree with their analysis of Disney+ either. It's as you say, these big corps are trying to claw back revenue that Netflix has been enjoying. I doubt the reason Disney really went into Disney+ was to enhance the Disney magic experience or whatever. Maybe if Walt were still alive. It seems more likely that Disney did the cost/benefit analysis and decided that Netflix subscriptions were not zero sum and t…
Even more importantly Disney+ is a platform. Most little girls in western countries (3) already dream of being a princess. So if you provide a channel which parents can subscribe to put their kids in front of the TV... that is a tremendous value proposition for both sides. Parents because kids are out of their hair while watching family friendly shows and disney because see my previous point.
0. In my humble opinion. I have not done any research, but having disney+ -> watching more disney -> becoming a fan and buying their stuff makes sense to me.
1. $54.7bn from merchandise in 2019 with next highest revenue source bringing in $24.8bn - https://www.statista.com/topics/1824/disney/
3. Like every single 5 yo girl I've met... which is actually not a big number, so maybe not most little girls, but still a pretty sizeable portion.