> The iPad by any other name and company would not have sold close to that amount.
That's definitely true. An iPad by another company would not sell anywhere close to 15 million units in nine months. Why?
* Low standards for overall product quality, along with short term gotta make Wall Street happy this quarter thinking, so products get rushed to market
* Sloppy software/hardware integration
* No access to 20 years of NeXTStep/OS X libraries and tools to build an awesome developer experience, so apps will suck
* No supply chain optimization to provide an outstanding form factor at a compelling price
* No consistent, worldwide retail presence to allow users to experiment with the new product and have questions answered
* No culture of absurd exhaustive prototyping to ensure that the user experience works well once the product is in the hands of customers
> You honestly don't believe that most Apple customers just buy Apple products because of the brand name on the box?
I honestly believe the Apple brand gets people into the store. Once they're in the store, the actual product sells itself. Any further influence of the brand in the purchasing decision comes down to the simple truth that Apple has been consistently making better shit than everyone else for years. But you can't pay a PR firm for that.